JOY IN THE JOURNEYWhen I began this research analysis journey, my passion was purely about extracting meaning from Big Data but, as data usage has evolved, it’s become about so much more than just sheer volume (which also continues to grow exponentially, by the way.) Data has a prominent global presence and position of importance now that makes studying shifts in consumer behaviors more intriguing than ever before. I find joy in my work and welcome the opportunities it provides to discover emerging trends and measuring the way that people consumer content.HISTORY OF SUCCESS IN ENTERTAINMENTWith a demonstrated history of experience in the entertainment industry, providing data-driven research analysis and insights for film, television, and digital media, I’m skilled in digital strategy, quantitative and qualitative research, forecasting, predictive analytics, and competitive analysis.DATA-DRIVEN INNOVATIONArising from the need for means to track and measure social media impacts to new movie releases, I concepted and developed PreAct and was, consequently, featured as its innovator in the New York Times (2011).THOUGHT LEADERSHIPI’ve had the privilege of being an adjunct professor at USC; serving as a panelist at industry tradeshows, South by Southwest (SXSW), Consumer Electronics Show (CES), University of Southern California (USC), Social Media Week, Variety Big Data Summit, UCLA PULSE Conference, and VidCon among others; and lecturing as a guest speaker at the University of Southern California (USC) and the Annenberg School for Communications and Journalism.PERSONALITYI consider myself a “data-wonk”, storyteller, and east-coaster through and through. Determination, an ability to listen, focus to work individually, and lead and contribute as part of a team are attributes that have helped propel my success.