I came to the tourism sector without a conceived plan and after more than 30 years I could not be more satisfied with everything I continue to collect.At the beginning, nothing foreshadowed the experiences I would live, good and bad, nor the knowledge and solidity that they would bring me. I am talking about belonging to the hinge generation that lived the emergence of the Internet, the need to know destinations first hand and I am talking, of course, about the continuous search to find meaning in my career by applying large doses of creativity to be able to navigate in blue oceans thanks to specialization and differentiation.Today, APASEO Travel Experiences, the commercial brand of the company I founded in 2003, is synonymous with personalized attention, continuous improvement, design of unique experiences and a vocation to serve our clients.Over the years there have been successes and failures, of course, but I have always kept an open mind while learning to interpret what each moment lived meant and how it could help me to be better.When I address the new generations, I defend entrepreneurship as a challenge and as a source of knowledge in the same way that I warn of the risks it entails. It is a risky life decision that has its reward in tenacity, dedication and dissatisfaction with what is given.Trained in Philosophy by the UB and with a postgraduate degree in Strategy and Management of Internal Communication, I am committed to developing unique products within the world of travel and in the field of teaching, since I understand that it is my responsibility to give back to the young people who are making their way in the sector everything that has been given to me.I dream of tailor-made trips in general - MICE and Leisure - and I conceive them as challenges that must serve the purpose for which they are entrusted to me.Buddhism, unique moments and characters that have occurred throughout history that unite us as humans, and something as alchemical and sustainable as fragrances are the main themes that make up the APASEO Travel Experiences palette, a universe of knowledge, enthusiasm and curiosity that gives life and colour to my daily life.