David Hirschler Email & Phone Number

United States

Lead qualitative research engagements on behalf of clients. Help identify meaningful insights to allow businesses to take action and build their businesses. Work closely with project management and client support teams to provide a seamless, full-service experience for client partners.

Connecticut, United States

Led qualitative research engagements across a variety of categories including financial services, healthcare and pharmaceuticals, technology, packaged goods, telecommunications, and retail. • Consulted with Fortune 1000 clients on business issues and research learning needs. Designed and executed over 500 qualitative research studies across a variety of study types including positioning development, path to purchase journey, communication development and assessment, customer segment definition, and innovation development.• Conducted foundational research for a global financial services association, which led to the development of an award winning, multi-platform advertising campaign.• Identified new product opportunity areas for a leading beverage company and helped assess innovation ideas. Resulted in the successful, national launch of a new beverage line that met or exceeded year one objectives.• Researched and provided guidance on optimization opportunities for a new advertising campaign for a large telecommunications provider. Led to double digit growth in responses and conversions.• Generated billings between $1.2M and $1.8M annually.

New York, Ny

Directed all marketing initiatives of cosmetics division including innovation, communication, packaging, and sales programming. Managed $30M marketing budget and reported to division president.• Launched new fragrance offering, Realities. Nominated for several industry awards including best overall new product and best new advertising campaign. Brand exceeded year one sales targets.• Enhanced cornerstone brand, Curve, by 15% with winning line extensions.• Orchestrated tie-in with well-known celebrity for new product advertising and public relations campaign. Program generated press coverage totaling over $1M in equivalent media spending.

Managed retail division and all B2B and B2C marketing efforts. Reported directly to CEO.• Grew retail division profit by nearly 40% with focus on new domain-related product launches and improved marketing effectiveness.• Built renewal rates by over 10 percentage points and doubled customer cross sell conversion rate to over 10% with focus on lifecycle marketing and direct response programs.

Provided leadership and managed P&L of $300 million oral care category. Built market share and launched successful new toothpaste and toothbrush products across the Mentadent and Close-Up brands.

Ran all marketing operations for the Deodorant and Oral Care categories at Colgate Palmolive. Included advertising and promotional program development, P&L management and product development.Marketing Manager, Underarm Protection Category, 1995-1996Senior Brand Manager, Colgate Toothpaste, 1993-1994Brand Manager, Colgate Toothpaste, 1991-1992

Mba, Marketing

Activities and Societies: GPA 3.8/4.0. One of twenty recipients of Dean’s Distinguished Service Award for academic excellence.

Ba, Political Science

Activities and Societies: Founded and owned campus concession during junior and senior years. Trained and supervised staff of 32. Sold.

High School Diploma