Digital Strategist
Current๐น Developed and executed high-performance Google Ads campaigns, ensuring optimal account structure, ad relevance, and budget allocation.๐น Performed in-depth competitive keyword research and analysis to identify opportunities for increasing ad visibility and driving qualified traffic.๐น Organized ad groups and applied advanced keyword match types, negative keywords, and device targeting to maximize ad effectiveness.๐น Audited existing Google Ads campaigns, identifying key areas for improvement and implementing restructuring strategies to enhance performance and compliance with Google's best practices.๐น Communicated with clients to understand their unique challenges, business objectives, and market positioning, creating tailored digital strategies that aligned with their goals.๐น Conducted comprehensive A/B testing on landing pages, improving conversion rates by refining design, content, and user experience.๐น Launched and optimized remarketing campaigns to re-engage potential customers, improving overall campaign retention and return on ad spend (ROAS).๐น Utilized Google Analytics to assess visitor behavior, fine-tune campaign performance, and implement actionable insights for continuous optimization.