David Hogan Email and Phone Number

Lead marketing activities for Ford Of Britain in UK Dealer Tyre Programme, Online Service Booking, FORD eCHECK, Service Activated Roadside Assistance, Motorcraft 4+

In this role I had a multitude of responsibilities within the Chassis Engineering team in supporting the launch of the Ford Motor Company Global Transit Programs, including:• Change Management Control lead• Prototype vehicle build support • AIMS issue resolution • V36X launch support for Chassis team in Kocaeli and Kansas City Assembly Plants• Chassis representative at Finance Cost PAT meetings • Prototype BOM maintenance and part ordering • eFDVS support & reporting • Metrics generation for Chassis PMT • V36X PST meeting representation

My role in the Powerpack was to act in a project management capacity to integrate a new engine and powertrain system into new Ford vehicle programs. One important aspect of my role was to create and set up the metric data files required for assessing program completion to enable the team to progress each vehicle program through its key checkpoints. Data collation and analysis was key to this task, and I collated this through various meetings with the engineering, marketing, purchasing and finance teams, whilst utilising various analytical techniques, such as data reduction, data comparison and data set modelling, to refine the collated data. I then applied data mining and predictive modelling to provide reports and statistical data to the various program teams. This ultimately allowed the program teams to monitor progress against established program milestones and enabled them to flag up important actions to be undertaken for future milestones.

As a program engineer on the Puma Global engine program I was responsible for the project management aspects of a new multi-million dollar engine program. I remote managed a number of engineering teams to ensure the engine and its various components were designed, manufactured and built to cost, quality and timing. I led the ’Open to Go’ meetings where program status, component supplies and engine build requirements were discussed and agreed upon. I also liaised with various marketing teams to ensure that the rigorous testing procedures carried out on the engine would meet extreme market conditions, fuel economy and emissions expectations, that production volume would meet sales target requirements and that outsourcing to suppliers for specialist consultation work was carried out on time and within budget. I was required to work to tight timing restrictions, ensuring that key program milestones were met, that cost was controlled, and provided regular updates on the program status to senior management.

Working within a small but specialised team that was migrating into a larger organisation, my role was to collate large amounts of marketing product direction information, then to analyse and rationalise it to create marketing files in a bespoke SQL database system – the 'ACM' system. In order to do this I led regular meetings with the regional sales and marketing teams from Ford’s European and Asia Pacific organisations, involving numerous product specialists, to determine their market requirements and wants. I collated various forms of marketing product data, rationalising the information and analysing it for various trends and errors, to create product specific reports. Once product strategy was agreed I would update the ACM database which supplied this product data to all Ford divisions, suppliers and subsidiary companies. This role also enabled me to pursue my own personal development, helping me to expand upon my interest in research and analysis and apply these skills in a productive and proactive manner. Main Achievements: Led the inception and development of a ‘new starters training pack’, providing better training material and development guides for new members of the team. This increased the morale and confidence of the team as a whole. Played a central role in the delivery of an important Ford vehicle program, helping to deliver it on time and within budget. Assisted in the development and modification of company Product Direction Letters (the product development data communication document) through expert systems knowledge, development testing and document analysis.  Implemented new meeting structure to allow information sharing through the implementation of regular status meetings between the sales and marketing, engineering, finance and manufacturing teams. This allowed the exchange of key information and query resolution.