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David Hooper personal email
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David Hooper is a Digital Director at Saga plc.. He possess expertise in seo, web analytics, analytics, ppc, email marketing and 26 more skills. Colleagues describe him as "Dave is the best kind of client - pragmatic, realistic and focussed on delivering great things for users. He gives requirements that are specific enough to work with whilst welcoming ideas and input. The outcome is always promotions and websites that are innovative and fulfil a genuine purpose."
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Digital DirectorSaga Plc. Mar 2023 - PresentLondon, Gb -
Group Head Of DigitalSaga Feb 2019 - Mar 2023 -
Global Digital Marketing DirectorPaysafe Group Mar 2015 - Feb 2019London, London, GbResponsible for the overall digital marketing strategy for the digital wallets division. Managing the creation, execution and delivery of ongoing B2C & B2B campaigns across all digital marketing channels: paid media; programmatic, PPC, social; optimisation & targeting, SEO, content marketing strategy; email -
Head Of Seo & Content Marketing StrategyBarclays Oct 2013 - Feb 2015London, GbResponsible for the SEO performance and Content Marketing strategy for Barclays.co.ukDriving the content marketing strategy, shaping the organisational design, delivery model and technical capability in order to drive integration, efficiencies and ultimately performance across content, editorial, marketing and PRMarket-leading SEO performance across key categories delivering multi million pound revenue for the channel -
Head Of Analytics & Personalisation - MobileBarclays Oct 2012 - Oct 2013London, GbManaged a team responsible for the Analytics, Personalisation and Optimisation of content and customer experience across the mobile site (Barclays.mobi) and mobile apps (Barclays Mobile Banking app & Pingit) together with integration with the fixed-web site in order to ultimately drive customer acquisition and engagement.Utilisation of Adobe Site Catalyst analytics and Test & Target optimisation capability across the fixed web and mobile apps. App store optimisation to ensure visibility within the relevant app stores
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Head Of SeoBarclays Jun 2011 - Sep 2012London, GbManaged a team responsible for the search marketing performance across the UK retail bank Winner of two industry awards for SEO campaigns, integrating search and social media activityMarket leading performance for several key categoriesDelivered a significant uplift in sales volume, over achieving on commercial goalsLed the social & SEO integration through the initiation of several social initiatives on Twitter, Facebook and the creation of a data visualisation capability
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Senior Digital Marketing Manager – SeoBarclays Jan 2010 - Jun 2011London, GbCreated the standalone SEO function within Barclays UK, responsible for the natural search performance across the whole of the UK retail bank, supporting our Ecommerce commercial objectives and delivered a significant uplift in sales volume from SEO across Barclays Digital.Managed two domain migrations as part of a CMS changeInitiated and implemented the first programme of social media monitoring and first use of customer segmentation and personalisation A/B testing in order to drive conversion optimisation
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Digital Marketing ManagerBarclays Jun 2007 - Jan 2010London, GbResponsible for the creation, implementation and management of the online marketing campaigns for the loans and insurance products as well as the Barclays sponsorship stable. Liaising with the relevant creative and media agencies together with internal stakeholders in order to deliver on agreed commercial performance targetsResponsible for delivery against sales target through the management of the external activity within aggregators, affiliate networks, display and both natural and paid search whilst working within budget and agreed CPAs.Targeted customer communications strategy including behavioural targeting display activity along with re-marketing and trigger based email campaigns to deliver relevant and tailored customer communications
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Online Campaign ExecutiveBarclaycard Jan 2007 - Jun 2007London, GbContract positionDelivered a number of strategic and tactical changes onsite in order to deliver increased customer engagement and conversion in order to ultimately deliver against commercial and customer targets. Working with a number of different stakeholders and external agencies to deliver on time, on budget and to requirements.Also, managed the external media campaign and the performance of the media agency to ensure performance targets were being met. Activity included aggregators, affiliate networks, display and both natural and paid search. -
E-Marketing ExecutiveManpower Sep 2005 - Oct 2006Milwaukee, Wi, UsResponsibility for the online marketing strategy for Manpower UK, including the management of Manpower.co.uk, related microsites and the all UK online marketing activity. Included driving traffic to manpower.co.uk through both PPC and SEO working with external suppliersProject management for the re-branding of the UK website and all client microsites as part of the global re-branding initiative -
International Marketing Assistant/Sales Support3Com Corporation Aug 2003 - Sep 2004Placement during University sandwich year:Coordinated and implemented an International promotional incentive for distributors and partners as part of an integrated EMEA marketing communications programme which involved international Designing and implementing the promotional website landing page and e-mail campaign which included liaising with various design agencies and product managers
David Hooper Skills
David Hooper Education Details
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Brunel University Of LondonBusiness Management -
Chatham House Grammar School, Ramsgate, KentB
Frequently Asked Questions about David Hooper
What company does David Hooper work for?
David Hooper works for Saga Plc.
What is David Hooper's role at the current company?
David Hooper's current role is Digital Director.
What is David Hooper's email address?
David Hooper's email address is da****@****ill.com
What is David Hooper's direct phone number?
David Hooper's direct phone number is +140376*****
What schools did David Hooper attend?
David Hooper attended Brunel University Of London, Chatham House Grammar School, Ramsgate, Kent.
What skills is David Hooper known for?
David Hooper has skills like Seo, Web Analytics, Analytics, Ppc, Email Marketing, Online Marketing, Conversion Optimization, Customer Acquisition, Mobile Devices, Strategy, Integrated Marketing, Management.
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