David Hooper Email & Phone Number

London, Gb

London, London, Gb

Responsible for the overall digital marketing strategy for the digital wallets division. Managing the creation, execution and delivery of ongoing B2C & B2B campaigns across all digital marketing channels: paid media; programmatic, PPC, social; optimisation & targeting, SEO, content marketing strategy; email

London, Gb

Responsible for the SEO performance and Content Marketing strategy for Barclays.co.ukDriving the content marketing strategy, shaping the organisational design, delivery model and technical capability in order to drive integration, efficiencies and ultimately performance across content, editorial, marketing and PRMarket-leading SEO performance across key categories delivering multi million pound revenue for the channel

London, Gb

Managed a team responsible for the Analytics, Personalisation and Optimisation of content and customer experience across the mobile site (Barclays.mobi) and mobile apps (Barclays Mobile Banking app & Pingit) together with integration with the fixed-web site in order to ultimately drive customer acquisition and engagement.Utilisation of Adobe Site Catalyst analytics and Test & Target optimisation capability across the fixed web and mobile apps. App store optimisation to ensure visibility within the relevant app stores

London, Gb

Managed a team responsible for the search marketing performance across the UK retail bank Winner of two industry awards for SEO campaigns, integrating search and social media activityMarket leading performance for several key categoriesDelivered a significant uplift in sales volume, over achieving on commercial goalsLed the social & SEO integration through the initiation of several social initiatives on Twitter, Facebook and the creation of a data visualisation capability

London, Gb

Created the standalone SEO function within Barclays UK, responsible for the natural search performance across the whole of the UK retail bank, supporting our Ecommerce commercial objectives and delivered a significant uplift in sales volume from SEO across Barclays Digital.Managed two domain migrations as part of a CMS changeInitiated and implemented the first programme of social media monitoring and first use of customer segmentation and personalisation A/B testing in order to drive conversion optimisation

London, Gb

Responsible for the creation, implementation and management of the online marketing campaigns for the loans and insurance products as well as the Barclays sponsorship stable. Liaising with the relevant creative and media agencies together with internal stakeholders in order to deliver on agreed commercial performance targetsResponsible for delivery against sales target through the management of the external activity within aggregators, affiliate networks, display and both natural and paid search whilst working within budget and agreed CPAs.Targeted customer communications strategy including behavioural targeting display activity along with re-marketing and trigger based email campaigns to deliver relevant and tailored customer communications

London, Gb

Contract positionDelivered a number of strategic and tactical changes onsite in order to deliver increased customer engagement and conversion in order to ultimately deliver against commercial and customer targets. Working with a number of different stakeholders and external agencies to deliver on time, on budget and to requirements.Also, managed the external media campaign and the performance of the media agency to ensure performance targets were being met. Activity included aggregators, affiliate networks, display and both natural and paid search.

Milwaukee, Wi, Us

Responsibility for the online marketing strategy for Manpower UK, including the management of Manpower.co.uk, related microsites and the all UK online marketing activity. Included driving traffic to manpower.co.uk through both PPC and SEO working with external suppliersProject management for the re-branding of the UK website and all client microsites as part of the global re-branding initiative

Placement during University sandwich year:Coordinated and implemented an International promotional incentive for distributors and partners as part of an integrated EMEA marketing communications programme which involved international Designing and implementing the promotional website landing page and e-mail campaign which included liaising with various design agencies and product managers

Bsc (Hons) 2:1, Business Management

A-Level: A, B, B