David How Email & Phone Number

Lead strategic and tactical planning and execution for marketing and product management initiatives to build awareness, drive sales, and deliver a successful customer experience.• Plan and execute marketing and communications strategies to promote the brand, increase awareness, and drive adoption by DebtMarket users and strategic partners.• Set the vision for product direction, marketing, and thought leadership to best support business objectives.• Drive the development of product strategies, roadmaps, partner integrations, and field enablement. • Interact with customers, partners, vendors, and key stakeholders to drive the DebtMarket strategy.Sold to Intercontinental Exchange (ICE) in November 2011

Led product management for Data Security Group Business Unit products including RSA Data Loss Prevention (DLP), Key Management, and Encryption Product Lines/Toolkits. Joined EMC/RSA as Director of Product Management for Tablus, Inc., a data loss prevention start up acquired in October 2007 by EMC/RSA.* Drove the development of product line strategies, roadmaps, partner integrations, and technical field enablement. Established process for Field, Marketing and Engineering to develop/vet product roadmap.* Collaborated on Business Unit strategic planning, budgeting and resource allocation related to product investments, third-party technology partnering and licensing, and positioning/messaging.* Supported acquisition due diligence process with presentations to EMC/RSA management on Tablus product direction, product suite, product roadmap and key challenges/opportunities.

PRODUCT MARKETINGDirected sales enablement and go to market planning including positioning, messaging, launch, and sales training. Developed new product positioning and messaging for the Search, Business Process Management (BPM), and OEM product lines. Drove development of new field-facing tools increasing sales including new sales playbooks for all product lines.PRODUCT MANAGEMENTLed product strategy, requirements, and lifecycle management for the OEM product line consisting of both SDK and Application level products. Developed product roadmap and product requirement documents and launched new entity extraction product.

Directed product management activities. Developed product strategy and functional requirements for interactive television service running on UNIX- based servers and Middleware technology from Microsoft, Liberate, and OpenTV. Reduced monthly hosting costs by 40%.* Defined and implemented new product development life cycle process with roadmaps, prds and communications, resulting in the delivery of three new releases within one year.* Established corporate steering committee and process to ensure that products met sales and revenue objectives. Launched new product planning and release system process across the matrix organization.

Directed product activities for a hosted E-commerce service targeting both Internet portals and merchants, and managed services team that deployed the E-commerce service to Internet portals. As a key transition team member, performed full due diligence and developed/executed plans integrating C2B Technologies and personnel into Inktomi. Established E-Commerce as a third business unit and built service through first commercial release.* Joined Inktomi as founding VP of Product Management for C2B Technologies after taking this startup from product inception through product launch and acquisition by Inktomi. * Led product management and user interaction teams. Completed 18-month product roadmap and successfully drove four major releases of an innovative e-commerce technology for mass market online shopping.* Developed use cases and functional requirements with Internet portals and merchants including AOL, American Express, Merrill Lynch, iWON, and InfoSeek.

P&L responsibility for the Director product line on Windows and Macintosh platforms. Launched four major releases including the first Windows release. Developed localization business models for multimedia products.* Tripled product line revenue from $8 million to $24 million with 90% margins.* Key product spokesperson with press and analysts, and keynote speaker at Macromediaís 1996 European and Asia Pacific ìGo Liveî seminar series in Hong Kong, Seoul, Singapore, Brisbane, Sidney, Auckland, and Taipei.

Managed product management, marketing, and strategy for InfoAlliance, a client/server database product. Led a 12-person cross functional product team through product development and go to market activities.

Developed and implemented technical marketing programs focused on database software vendors including Oracle, Informix, Sybase, and Ingres to exploit integration and leverage new channels of distribution.

Provided product management, marketing, and strategy for the INFORMIX-4GL product line. Product Manager 1986-1989.Provided technical support to enterprise customers on SQL database software and application development tools. Technical Support Engineer 1984-1986.

Ba, Applied Math

Mba, Marketing