David Howard Email & Phone Number

Greater Melbourne Area

Greater Melbourne Area

As the Business Growth Manager I will be spending more time working with Business Consultants, Marketing Consultants and Digital Agencies to provide more tangible results for their clients and therefore targeting client retention and ongoing profitability.I will however remain involved in Digital Strategy and Account Management.

Melbourne, Victoria, Australia

It has really only been in the last 12 months since Google’s war against the use of PBNs, etc, that savvy Australian and New Zealand agencies have been investing in more authoritative links to comply with Google and to move the needle. ​We now build links for a number of Australia and New Zealand’s largest Digital agencies.​This has also coincided with Australian marketers becoming more knowledgeable and questioning the return on their SEO investment. Now more than ever client retention will be based on providing value to your customers.As the Manager of Strategic Partnerships I will be spending more time working with Digital agencies to provide more tangible results for their clients and therefore targeting client retention and ongoing profitability.I will however remain involved in Digital Strategy and Account Management.

Melbourne, Victoria, Australia

A transparent marketplace for Connecting Businesses with Digital PublishersWe are building the worlds largest marketplace which connects our clients with publishers around the world.Our vision is to change the link building industry by creating transparency and legitimacy for SEO's by offering a concierge service that works with you to connect with the right publishers based on your needs.We don’t just “build links”, we create genuine brand recognition and help you to be seen as a thought leader & valued contributor in your industry whist creating genuine domain authority.We also offer:On and Off-page SEO strategies Fully managed SEO servicesAnd Premium Content Writing

Melbourne, Australia

23 Digital is a client-centric full service digital agency that focuses on website design, delivering qualified traffic and optimising conversion.My role is to provide digital marketing strategies that will deliver on your business objectives.

Melbourne, Australia

WME Group is a Australia's Leading Digital Marketing AgencyWME Group is a Google Adwords Certified Partner, Social Media and Search Engine Optimisation agency. The team of specialists are experts in developing and managing outcome based campaigns.I am an accomplished Digital Marketing Strategist with demonstrated expertise in successfully developing and managing sales streams whilst building brands.I continue to develop Pay Per Click (PPC) advertising campaigns, lead conversion campaigns, social media content and advertising campaigns and SEO strategies generating the best return on investment for my clients through in-depth research of their goals and competitive set and devising the best online campaigns delivering consistently high conversions, and organic rankings.

Melbourne, Australia

After three and a half years at ROI.com.au, and with ROI concentrating on working with larger businesses, I felt that helping smaller to medium sized businesses to grow was still the most exciting and rewarding aspect of my role at ROI.With this in mind I have set up a digital strategy consultancy designed to work as a part time in-house marketing manager.My aim is to deliver real sales results or business outcomes for digital marketing agencies.

Hawthorn

ROI.com.au is a Digital Marketing Agencyroi.com.au is a Google Adwords Certified Partner and Search Engine Optimisation agency. The team of specialists are experts in developing and managing outcome based campaigns.At roi.com.au I developed scores of Pay Per Click (PPC) advertising campaigns, lead conversion campaigns and SEO strategies generating the best return on investment for my clients through in-depth research of their industry and devising appropriate online campaigns for consistently high conversions, and prime organic rankings.I am an accomplished digital marketing strategist with demonstrated expertise in successfully developing and managing sales streams. In my role at ROI, I was the best performing and converting team member. Some of my achievements were: - Most successful Business Development Manager over three-year period.- Ongoing relationship building within extended account management and technical teams.- Ongoing mentoring of key team members and departments.

Howard Integrated Communications Solutions P/L is a marketing consultancy providing marketing and advertising solutions on a contractual basis. 2012 has been busy with short term project work but I am now looking for a full time role.Professional ProfileA professional marketer with over 25 years of developing and implementing integrated sales and marketing strategies for some of the world’s most successful brands including Saab, BMW and TIME Magazine. Highly skilled with a focus on full participation in the development of the total business vision and strategy with a successful track record in brand management, communications and marketing with a thorough understanding of the need to achieve sales results whilst continuing to build brand. An extensive experience in the integration of all business functions and elements of the marketing and communications mix. This has ensured strong returns on investment and the meeting of corporate vision objectives and sales targets. Recent positions have been Marketing Manager Australia and New Zealand for Saab and HUMMER, Integrated Marketing Communications Manager of BMW Group Australia and the Victorian Advertising Manager of TIME Magazine. Most recently as a contracting marketing consultant I completed a review of AFL Victoria’s marketing activities, business model and funding model; provided recommendations based on the review and then implemented plans to deliver on those recommendations. I have a very strong record in the successful management of large groups of internal and external stakeholders with hands on experience in all facets of the marketing mix and have delivered a great number of successful sales and marketing campaigns utilizing all ATL, BTL and Social Media mediums.

North Carlton

I was brought into AFL Victoria as a contracting consultant to conduct a review of the AFL Victoria brand, marketing activities, business model, and funding model and to provide recommendations based on that review.Once the review was completed I was asked to undertake the role of Communications Manager and then Marketing Communications Manager to implement plans to deliver on those recommendations on a consultancy basis.Major AchievementsA cohesive marketing team was put in place.A marketing communications program was put in place that delivered successful outcomes on all KPIs. Home and away attendance of the VFL was up 7.59%, finals attendance up by 13%, and Grand Final attendance up 15% with TV coverage up by 40,000 viewers.News articles for AFL Victoria programs were up between 182.47% and 219.1%.AFL Victoria communications touch points were successfully updated. Website visitors up by 11% on 2010 with visits for September up 50% to just over 1,000,000 visitors for the month. We also delivered a weekly 64 page Football Record that addressed the many complaints from our stakeholders and the public and launched the VFL iPhone App with 10,314 iPhone app downloads and 580 Android downloads.A successful social media program was developed that saw Twitter followers up by 269% and Facebook followers up 129.89%.A better understanding of partner objectives led to better relationships that delivered successful campaigns such as the TAC “Blood Oath” campaign that asked the Victorian football community to pledge an oath to look after their mates on the road.This campaign attracted more than 40,000 ‘likes’ on Facebook, and more than 17,000 people took an oath to drive safely. Of the 1,163 football clubs registered with AFL Victoria, 995 clubs took an oath for road safety with over 2 millions fans and non - fans view a news feed story posted by the Blood Oath Page.

Port Melbourne

My role was Marketing Manager for GM Premium Brands for Australia and New Zealand reporting directly to the GM Premium Brands Regional Director as a key member of the leadership team responsible for the planning and implementation of marketing and communications strategy relevant to the Australian market yet consistent with worldwide brand positioning.In this role I was also a member of the GM Holden ‘G150’ leadership team which was made up of GMH’s top 150 executives chosen from its then 6,336 strong work force.Unfortunately the GFC saw General Motors sell Saab and close down Hummer resulting in the both brands exiting Australia.Responsibilities:Development and implementation of all ATL, BTL and Online marketing communications programmes for Saab and HUMMER across all marketing and media genres.Development and implementation of the CRM and lead generation programs for Saab and HUMMER.To manage the Event and Sponsorship program for Saab and HUMMER. Ongoing management of strategic marketing partners including creative, media, digital and CRM agencies and their key personnel. Major AchievementsThe delivery of successful fully integrated marketing programs designed to build brand whilst managing decreasing budgets.Implementation of a lead generation campaign that leveraged the traditional media spend to provide entrée to a much more personalised two way communication, leading to interaction and partnership through digital mediums.Implementation of a call centre strategy to increase delivery of qualified test drive leads to the Saab dealer network which increased leads by 105% in 2008 and by 121.5% in 2009.Implementation of a Saab ‘Customer Loyalty’ outbound call programme that over a two month period in 2008 delivered 342 qualified test drive leads which represented 33.7% of all test drive leads. This activity achieved a 38.8% conversion rate. In 2009 customer retention and prospecting programmes generated 56.25% of all sales.

Mulgrave

BMW Group Australia is a fully owned subsidiary of BMW AG responsible for the sales, after sales support and marketing of BMW and MINI prestige and luxury motor vehicles. The roles were marketing and communications based reporting directly to both Managing Director and General Manager – Marketing responsible for the planning and implementation of marketing and communications strategy.Working closely with BMW headquarters on development and implementation of strategic brand development and communications plans relevant to the Australian market yet consistent with worldwide brand positioning.Responsibilities:Development of the marketing communications program.Implementation of marketing communications program across all marketing and media genres.Development of product launch programs.Management of Brand Corporate Identity.Development and management of communication guidelines for BMW dealer network.Management of communications budget of $20 million.Ongoing management of 4 key marketing partners and their key personnel. Development and production of dealer launch materials.

Melbourne, Australia

Responsibilities and AchievementsManagement of the Victorian advertising office, which included staff management, management of suppliers, sales, production and special sections editorial.Developing marketing partnerships with new and existing clients on both a direct and agency basis.In 1995 the Victorian office generated approximately 35% of the national advertising page sales at a net average of 10% higher than the national average.Developed creative sales and marketing strategies designed to provide results for both client and magazine. These strategies included ‘Value Added’ programs designed to extend and enhance advertising campaigns.