Terraboost, a Private Equity backed company, operates a nationwide advertising network of rich-format wellness displays, with exclusive relationships to be inside the largest U.S. based retail pharmacies, supermarkets, specialty retail chains and shopping centers.

As a Regional Sales Director of CoStar Group’s Digital Advertising team, I had the overall responsibility for ensuring the development and successful delivery of the sales team’s revenue growth objectives in the Mountain West region. I was hired to build a team of 10 Account Executives, from the ground up, who were focused on growing new and existing customer business, driving product usage/adoption, managing existing relationships, and providing outstanding customer service.Market/Territory Responsibility - Arizona, Utah, Idaho, New Mexico, and Nevada- Grow regional/team revenues, meet and exceed annual sales growth targets- Attract, hire, motivate and develop high impact sales people capable of meeting/exceeding sales quota- Provide coaching and training, both in a team setting and 1-on-1, to enhance sales effectiveness- Manage the identification, prioritization and winning of new client relationships as well as the retention and growth of our current clients- Utilize CoStar's CRM service to monitor sales performance and hold sales people accountable to the required level of sales activity and client relationships to ensure the achievement of business performance targets and standards- Recommended compensation plan for entire sales organization based on company standards of pay-for-performance philosophy

As the Director of Sales for Cox Media, the advertising sales division of Cox Communications, I was responsible for leading, managing, and growing the local, national, digital, and inventory teams of the organization in Arizona. I was charged with developing and implementing strategic plans to guide the sales departments in the successful attainment of annual revenue goals. The team was responsible for delivering on an annual target in excess of $100 million in revenue, and was made up of over 40 professionals that included Sales Leaders (6), Media Sales Consultants, Digital Strategists, and Inventory Analysts. The team consulted with locally-owned SMBs, across the Phoenix and Northern Arizona markets, on their full-funnel marketing campaigns, contributing to the success of the local economy.- Maximize revenue from all lines of business including television spot inventory, digital portfolio of products, production/creative, and new media opportunities- Recruit, develop, coach, and motivate team of sales leaders, including Locals Sales Managers, National Sales Managers, Digital Sales Manager, and Inventory Sales Manager to optimize revenue potential across all revenue streams and sales channels- Sets and communicates strategy and direction to sales team, including inventory, sales, and packaging- Created new revenue streams to diversify and enhance the business- Developed, implemented, and trained on sales process to provide for smooth workflow and enhanced customer relationships

As the Director of Sales, I was responsible for delivering on sales results through effective team building, accountability to revenue and team growth, and collaborative relationships internally and externally. Primary focus was on building relationships with local and multi-market accounts. Drove performance by finding, engaging, and coaching the right talent to deliver on targets. Responsible for a B2B multi-screen media sales organization with 26 team members (4 sales managers and 22 Account Executives) across three unique markets – Jacksonville, Tallahassee, and Panama City – in North Florida, representing over $24 million in local and regional advertising revenue.

Promoted from Local Sales Manager to serve as the market lead (DOS/GM) of a team with 25 members spread across six offices in Eastern Iowa. Accountable for all revenue categories covering local, regional, national, political, and digital sales. Managed inventory and set rates for all networks, products, programs, sponsorships, and packages. Oversaw strategic sales planning and execution, revenue budgeting/forecasting, sales compensation, team training and development, market research/competitive analysis, and new business development. Maintained relationships with key accounts, advertising agencies, and strategic partners.

Led, developed, and trained a team of 10, including 8 local Account Execuitves and 2 sales support staff spread across three offices in Eastern Iowa, while generating local advertising revenue of more than $6 million.

Served as the Project Manager for state-wide (Iowa) roll-out of Video-On-Demand as an advertising platform. Introductory stage included creating sales presentation materials, developing structure of menus, and working with production to create Branded Navigational Unit promotional commercial spots. Roll-out stage included training of all Sales Leaders and Account Executives (50+) in the state and presenting to Key Accounts across the state.

Led, trained, and coached a team of 11 Account Executives and 1 Sales Assistant spread across two offices in Northern Virginia (Washington, DC DMA) and generating local advertising revenue of over $9.2 million, representing 11% over budget and 21% growth over prior year.

Promoted, from Financial Analyst in Cox Media’s Phoenix market, to oversee finance, accounting, traffic/billing, and operation departments in the Washington, DC market. Worked with Market VP/GM and Corporate VP of Finance to develop annual budgets and long-range business plans for local market. Led a five-member team.