David Marzullo Email & Phone Number

New York, Ny, Us

New York, Ny, Us

• Lead and motivate a team of 23 performance marketers• Drove +40% customer retention efficiency YoY, while growing revenue +40% and saved cardmembers +50%• Designed phone growth marketing recovery strategy, simultaneously grew business +5% YoY• Lead build and launch of marketing in Chat, inclusive of tech build, key partner management, and operationalizing business

New York, Ny, Us

• Led of team of 15 performance marketers across AXP's Phone & Chat customer growth channels• Managed marketing budget of $100M+• Led PMO on phone marketing channel innovation, streamlining offers, enhancing offer targeting and sales compliance• Created business case for marketing in Chat Servicing, and led technology build for new marketing offers in channel

New York, Ny, Us

• Evaluated card acquisition efficiencies, costs, billed business, and revenue impacts of $2B annual investments• Worked with senior leadership to analyze, prioritize, and approve strategic initiatives associated with LRP• Collaborated with small and middle market marketing teams to effectively track and re-optimize channel funding

New York, Ny, Us

• Help provide insight into investments optimization and decisioning, including driving investment efficiencies• Analyze business cases, past portfolio performance, assess channel profitability, and various other ad hoc decision support projects• Leverage CMV models to evaluate investments • Collaborate with Marketing and Finance on investment management ranging from day-to-day campaign management/ funding and related partner negotiations to monthly/ quarterly budget allocations, and managing the P&L risks and opportunities • Collaborate with IMS to analyze and communicate monthly performance review, reporting and analytics• Liaise and collaborate with Global and HQ Investments team to understand overall P&L impacts and support official forecast process

New York, Ny, Us

Investment Strategy - Job Rotation Program• Optimize investment and exposure management strategies in light of evolving regulations/political environment and changes in AXP’s balance sheet activities• Support the Global Exposure Management team in implementing investment and exposure management policy enhancements and in meeting the requirements of internal and external oversight organizations• Prepare and lead investment committee related presentations• Support ongoing senior management communications covering various investment and exposure management initiatives/activities• Support and lead investment asset purchase decisions via cash flow analysis, regulatory impact, and market research

New York, Ny, Us

Strategic Business Analytics & Management - Job Rotation Program• Conducted cost-benefit analysis for Performance Marketing business unit for new and existing deals• Managed costs and cost projections for data / hardware and S&B for Performance Marketing• Managed analysis/modeling for re-allocation of AXP revenues for OptBlue small business program• Worked with IO team on AXP’s current and forward looking investment framework, summarized changes for CEO / CFO• Established and managed new monthly unfunded investment request process• Managed HQ teams compensation and year-end employee assessments• Directly supported VP team in ad-hoc requests

New York, Ny, Us

• Maintained global risk and opportunity projections and summarized key items for senior management• Conducted analyses and summarized forecast variances vs. prior forecast, 1+11 forecast, and prior year• Led targeted operating expense analysis, including leading GCP restructuring and gap closing initiatives• Consolidated and reported global headcount and compensation• Maintained GCP HQ profit and loss statement• Created ad-hoc analyses and presentations for senior management• Subject matter expert for provision for loss, corporate charge-outs, Concur relationship, and tax

New York, Ny, Us

• Maintained monthly forecast and close for Young Adult business units (Cartoon Network, Adult Swim, and truTV)• Worked with Strategic Planning and Accounting to ensure monthly forecast/close accuracy and reasonableness• Conducted analyses and performed research to explain forecast/close variances versus prior forecast, prior year, and budget• Performed P&L analysis on new business deals related to Young Adults businesses• Led the yearly budget process for entire Ad Sales division; including maintaining reporting/presentations, coordinating with Strategic Planning on key deliverables, and delineating tasks amongst Finance to ensure timeliness of deliverables

New York, Ny, Us

• Maintained and updated all monthly forecast and close deliverables• Consolidated projections, risk and opportunity analyses, and revenue variances to create monthly forecast presentations for senior management• Worked with compensation finance and personnel accounting to reconcile revenues for accurate sales compensation payout. • Streamlined and enhanced existing processes and reporting using Hyperion Essbase • Worked with the Financial Systems team to update and maintain Hyperion Essbase and Hyperion Planning databases

Washington, District Of Columbia, Us

• Assisted in collecting historical pricing data utilizing market trade data.• Assisted in reviewing and analyzing customer complaints.• Reviewed and analyzed member firms finances, policies, procedures, and products.• Collected, prepared, and itemized exhibits for reports and investigations.

Wichita, Kansas, Us

• Attended company PAC meetings and Congressional hearings• Conducted research and created summaries of pertinent legislation• Read and revised legal documents and contracts• Created charts and graphs outlining critical information using Microsoft Office

Education record

B.B.A, Finance/Legal Studies