Creative consulting to help businesses traverse the brand – experience gap. From stories told through marketing and communication to experiences delivered through products and services, I help businesses create compelling, cohesive narratives and North Star visions.I collaborate with agencies and consulting partners such as Oliver Wyman NYC, Kane Communications Group, and Nomads and independently with brands from every sector.

Guiding global businesses through unified brand + business evolution.

Led creative and design teams across brand, marketing, and product design to grow Peddle.com into one of the largest North American automotive recyclers. Developed and evolved Peddle's brand, creative and digital marketing strategies. Oversaw creative strategy and design for new product and service experiences for Peddle's end consumers and partners.Led brand creative and product design for Four Hands, one of the World's largest wholesale furniture designers and manufacturers. Enabling Four Hands to deliver a versatile and cohesive brand experience across all digital channels — including a new e-commerce platform (launching 2023). Collaborated directly with CMO, digital marketing, merchandise, and e-commerce teams to refine and streamline their strategic brand foundations and evolve their brand design system.

Led studios of 65-90 diverse creative disciplines to drive design and innovation initiatives for Fortune 500 North American clients. Collaborated directly with executive client leadership to envision future brand experiences — developing new brand, product, service, and communication strategies that drove growth and EX/CX transformation initiatives.Grew a dormant client partnership with one of the World's largest airline brands by 500% over two years. Led a new initiative with the client executive and leadership team to create a North Star vision for the future airport experience. This led to ongoing engagement to transform employee tools and improve overall customer experience.—Activated a five-year business transformation strategy and united the diverse workforce by leading the first-ever brand strategy and rebranding program with the executive leadership team of a leading North American freight railway.Established new purpose and experience principles to build a strong, cohesive, collaborative culture between leadership, management, and employees.—Established digital brand experience principles for a leading QSR brand to create an enhanced, integrated experience between its digital applications, platforms, and tools and its marketing and communications.—Drove new growth initiatives for Fortune 100 companies in Healthcare, Life Sciences, and Financial Services through strategic research and North Star vision work.

Partnered with established global and regional businesses such as Grolsch, BMI Regional Airlines, DEKRA Product Testing and Certification, and Danone Nutricia – as well as category-disrupting start-ups in spirits, consumer goods, health-tech and entertainment sectors to develop strategic brand positioning and effective transmedia communication and engagement programs. Headed up global brand AOR partnership with Grolsch International – 2014-2018.• Extended market share and reach with wider audiences in new and established markets by developing differentiated positioning, multi-year brand platform, packaging, and activation initiatives.• Evolved brand ID, brand marketing, partnership strategy, on-premise design, shopper marketing, packaging, and digital content through a bespoke consumer collaboration lab.• Coordinated strategic and creative collaboration with partner agencies – driving and uniting all initiatives to create a holistic, cohesive brand experience across all channels and touchpoints.—Drove European network expansion and grew corporate charter sales for BMI Regional Airlines. Led AOR relationship through new strategic positioning, integrated advertising, and strategic service development.—Branded and launched Kinoko Kombucha, the UK's fastest-growing kombucha brand, developed in partnership with Rudgate Brewery to deliver their first non-alcohol product. Led positing and strategy work, brand ID development, packaging, and content marketing.—Enhanced engagement with researchers, healthcare professionals and targeted consumers for Danone Nutricia through integrated B2B and B2C communication and digital initiatives.

Co-founded a new creative agency to help brands and organizations positively impact people's lives by aligning marketing, products, and services with their audience's agenda and interests. Directed all creative work and managed creative talent across four international offices.Grew partnerships with existing clients such as Emirates airline and Pampers. Developed additional innovation partnerships with P&G clients' Max Factor, Shockwaves, Head & Shoulders, and Nice' n Easy. —Improved Max Factor's customer engagement and conversion in retail outlets across the Middle East and Asia with a new digitally augmented product – going from brief to initial test market pilots in 60 days.—Boosted test drive applications by 200% for the launch of the Peugeot 108 in the Netherlands through an integrated digital and experiential campaign and an earned media strategy.—Created and launched DLL Asset Financing Solutions' new global brand platform – including further communication, engagement, and employer branding programs to drive international growth and harmonization across acquisitions. —Led new brand marketing campaigns, digital sales tool design, and online CRM platform design for Rolls Royce Marine, internationally and specifically for the Chinese market.

Directed and oversaw creative partnerships with international clients to develop inclusive cultural movements, changing how brands engaged and collaborated with consumers and employees. Guided all creative work and talent—from 45 to 120 people across three offices. Built Emirates airline into the most valuable airline brand, increasing brand value to over $5B. Led global creative brand AOR duties for Emirates airlines — creating and guiding iconic 'Hello Tomorrow' brand platform and cultural movement, integrating it across all channels and touchpoints.• Shaped Emirates' brand in close collaboration with executive leadership: multi-year strategy, all brand communication, and experience for their products, partnerships, sponsorships, services, and subsidiaries across the Emirates Group. • Led integrated global brand launch across 80 markets in 15 languages— including video, print, OOH, environmental, digital, and social—from communicating the new brand vision to overseeing all creative execution. • Partnered with Emirates brand and marketing teams to lead brand governance for all work across 60+ international partner agencies.—Grew Pampers' digital marketing effectiveness, brand equity and sales through new creative strategy that added value to busy parents' lives. Trebled their digital marketing effectiveness as their digital AOR in EMEA, APAC, and LATAM from 2009-2014. • Activated Pampers' strategic partnership with UNICEF by creating award-winning, personalized interactive video bedtime stories—increasing vaccine donations in UNICEF's drive to eliminate newborn tetanus by more than 100%.• Created Pampers' first digital goodwill product: the patented 'Pampers Baby Book.' Accessed via Facebook, parents collaborated with friends and family to make uniquely social baby books.— Directed pan-European brand, marketing, and cultural initiatives for clients such as Heineken Champions League, EuroFlorist, DLL Asset Financing, and World Press Photo.

Formed and ran a joint-venture, integrated creative agency as the creative AOR for Canon EMEA's integrated consumer and trade marketing. Directed and evaluated all work in close collaboration with Canon EMEA and Asian leadership. Created Canon's most effective EMEA campaigns to date, retaking market share in Europe.Transformed Canon's conventional siloed marketing strategy to an integrated approach with digital engagement at its core. Developed more cost-effective, integrated production — resulting in more versatile brand assets and video for use in various channels, platforms, and environments.Pioneered putting Canon's consumers and creators at the heart of their brand and product marketing. Increasing engagement and effectiveness through online video series, interactive storytelling, and experiential marketing. Directed teams with sibling agency Media Catalyst to deliver award-winning design, digital marketing, commerce, and content for Sony-Ericsson, Yamaha, Speedo, Dunlop, Sony Computer Entertainment, and World Press Photo.

Built Oyster into the UK's largest independent digital agency, leading to an acquisition by LBi/Digitas in 2005. Directed and oversaw strategic marketing, brand, and experience design services for international clients such as Orange Telecom, British Telecom, Rockstar Games, Mercedes Benz, British Airways' Go Fly airlines, Ocado, Clifford Chance, Allen & Overy, ABN Amro, and Abbey National.

Brought in to restructure and evolve the World's first high-end online fashion retailer's customer experience. Responsibilities included brand management, steering all design and advertising creative. Overhauled the online retail experience, packaging, and collateral. Managed and directed all in-house creative staff for the European and North American markets.

Led and oversaw all creative for the New York office, including award-winning brand, marketing, and e-commerce solutions clients such as Giorgio Armani, Sharp Electronics, Sony, Whitney Museum, Citibank, PolyGram Filmed Entertainment, Casio G-Shock and Cosmopolitan Magazine, Britannica, Guardian Insurance and Bank One.

Prior to Razorfish acquisition, pioneered many digital firsts for clients, such as: - Warner Music Group – first online 'radio' station showcasing WMG's entire artist catalog across 20+ labels; - VF Corporation – first episodic content marketing campaigns; - Carnegie Hall – the first digital platform and booking engine that enabled people to preview the hall 360° from any seat. Led award-winning digital platform and content marketing campaigns.

Details MagazineCreated several of Details' best-selling issues and increased circulation by 50%. Art directed two editorial redesigns — introducing new formats, layouts, and custom typefaces — updating the magazine's look and broadening its appeal. Collaborated with celebrated editors and writers as well as photography and illustration stars such as Albert Watson, David LaChapelle, Anton Corbijn, Terry Richardson, Daniel Clowes, Frank Kozik, and Chris Ware.

Designed and art directed brand concepts, communications, and packaging projects for leading cultural institutions such as International Olympic Committee and consumer brands such as Kimberly Clark, Mead, Coca-Cola, and Russell Athletic.