The brief is to showcase the ESG and SDG strategies in their value proposition by developing a fresh narrative via marketing content and tactics for the sales team.Key Responsibilities:▪ Strategy -The development and implementation of marketing strategies aligned with ESG and sustainability business objectives.▪ Event management - Organised and managed live panel events featuring industry thought leaders and entrepreneurs.▪ Brand positioning- Developed brand positioning strategies to enhance market presence and differentiation.▪ Content engagement - Created comprehensive content strategies to drive engagement and awareness.▪ Sales team support - Designed sales team toolkits to support effective client engagement and sales processes.

A freelance role as strategic marketing specialist, clients are in financial services and newly established start ups. The client brief varies and the primary task is to shift the paradigm - develop and deliver an alternate route to the solution. Most recent projects have included aligning ESG and SDG goals to marketing objectives and developing themes and concepts for live panel discussions featuring investment and sustainability thought leaders on the future of sustainability in the investment realm. Increase the client base during the ramp up period of newly established startups, sharply articulate the differentiated value proposition and create go to market campaigns.

Camalus specialises in providing comprehensive solutions for infrastructure and real estate projects. We serve both residential and commercial clients, offering services that span from land acquisition to engineering, design, marketing and sales.Key Responsibilities▪ Strategic Leadership - Led the new business, sales, and design teams, driving innovative approaches to meet client demands in a dynamic economic, legislative, and competitive landscape.▪ Business Development - Identified and pursued new opportunities to expand our market presence, ensuring sustained growth and profitability. Increased project portfolio by $30M US over 36 months.▪ Project Management - Oversaw budget management and project execution, delivering projects that meet high standards of quality and efficiency. Exceeded sales and marketing targets in first 8 months of Covid pandemic▪ Social Impact - Pioneered projects that deliver dignified housing solutions for low-income earners, creating significant positive social impacts. Created 200 permanent and 150 temporary jobs.▪ Team Development - Fostered a culture of continuous improvement by upskilling our team of over 200 staff, promoting job creation and professional growth.

At Blue Ink Hedge Fund, my primary objective was to reshape the perception of hedge funds by making complex investment strategies more accessible and comprehensible for the sales team. This enabled their clients to make informed decisions with confidence.Key Responsibilities▪ Strategy Simplification - Translated intricate hedge fund investment strategies into clear, concise content tailored for the sales team, enhancing their ability to communicate effectively with clients.▪ Client Education - Developed educational materials that demystified investment cases, empowering clients to better understand and evaluate their investment options.▪ Brand Transformation - Led a comprehensive overhaul of the company's brand positioning and visual identity, aligning these elements with our strategic goals to improve market perception.▪ Market Strategy - Played a pivotal role in redefining the go-to-market strategy, ensuring our approach was aligned with the updated brand identity and simplified communication framework.

Hired for a specialised role, I revamped the sales team's client engagement approach. Starting in client service strategy and advancing to marketing manager, I addressed data gaps by establishing online touchpoints. Collaboratively, we created client profiles, campaigns, and targeted tools, empowering teams with improved client service and a refreshed content strategy.Key Responsibilities▪ Client Engagement Overhaul - Revamped the sales team’s approach to client engagement by developing comprehensive pitch decks and launching new campaigns. Ensured alignment between the client journey and product offerings to enhance client interactions.▪ Sales Tools Optimisation - Introduced a revised ‘tool kit’ for the sales team, which clarified our offerings and significantly increased the generation of qualified leads by improving market understanding.▪ Internal Resource Development- Refreshed the company’s internal website to serve as a robust resource for the sales team. Created and curated online content segmented by market to support a more targeted and effective content strategy.▪ Lead Conversion Strategy - Developed a focused content strategy that streamlined the process of converting leads into clients, aligning marketing efforts closely with sales objectives.

CommunitGrow was a start-up established with the ambitious goal of developing new cities in Africa, each designed to house at least 200,000 residents. These cities aimed to blend job creation with social, environmental, and economic growth to address Africa’s rapid urbanisation challenges.Key Responsibilities▪ Project Leadership - Directed a multidisciplinary team comprising economists, urban planners, and other specialists across five key groups, guiding them to achieve the startup’s business objectives.▪ Capital Fundraising - Spearheaded the capital raising efforts for the first phase of the project, successfully securing necessary funding through strategic initiatives.▪ Stakeholder Management - Managed complex relationships with public sector stakeholders, ensuring alignment and support for the project’s vision and execution.▪ Global Investment Promotion - Represented the startup at international investment roadshows in New York and Europe, pitching the project to potential investors and partners to garner financial and strategic backing.

Bitol | Renewable technology |Marketing & Sales Director | 50% shareholderBitol was a newly established pioneering infrastructure company, was dedicated to incorporating green technology into commercial and large-scale residential property projects. Despite early challenges with the cost-effectiveness of green technology, Bitol successfully integrated sustainable design principles into its projects, achieving significant industry recognition.Key Responsibilities:▪ Project Sourcing - Identified and secured a diverse range of projects across both the public and private sectors, focusing on integrating green technology and sustainable practices.▪ Market Alignment - Ensured that project pricing strategies were competitive and aligned with market affordability, balancing cost considerations with the implementation of green technology.▪ Capital Fundraising - Led capital raising initiatives to secure necessary funding for projects, enabling the development and execution of sustainable infrastructure solutions.▪ Sustainable Design Integration - Promoted the holistic integration of efficient design principles, emphasising local economic upliftment and adherence to environmentally sustainable practices across all projects.

My introduction to the corporate realm was in a small agency, where I swiftly amassed years of technical expertise in design and client service. Despite facing formidable challenges, I honed a sink-or-swim approach, managing diverse projects for clients like British American Tobacco, Volkswagen, and public sector organisations.