- Built and executed social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.- Generated, edit, publish and share daily content (original text, images and video).- Set up and optimized brand pages within each platform to increase the visibility of company’s social content.- Moderate all user-generated content in line with the moderation policy for each community.- Create editorial calendars and syndication schedules.- Continuously improved by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.- Collaborated with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions.