Power industry domain expert. BSBA with business unit P&L responsibilities and over thirty five years of experience in the power generation industry. Manage key stages of the software development, marketing/sales process: strategy, program development, and execution. Utilize cutting edge analyses and technologies to create innovative programs that achieve and surpass business objectives. Advise global sales and marketing teams to meet and exceed targets in rapidly changing markets. Strong customer and product/service orientation gained from a career foundation in the power industry.• Developed a business plan for a $100 million product line. To increase revenues and control expenses, identified key initiatives: processes, web and IT strategy, and marketing programs. Guided content development and spearheaded the plan. Created PowerPoint presentations for top management. Provided guidance to corporate headquarters on business unit strategy. Managed cross-functional, senior level teams to develop and deploy the product. • Launched two separate software products designed to reduce fuel costs and improve efficiency for power generation assets. • Created the product vision and leadership for of the OPM solution set that was launched in 2015.• Developed an innovative process to more effectively penetrate the market for technology solutions (software, hardware, and services). This coordinated, multi-channel marketing process was an end-to-end sales engagement process that gave customers access to product information, direct/indirect points of purchase, and installation services. • Managed a global software development organization. Engaged with Senior level customer management team to close contracts with the sales team.• Extensive power industry experience which conveys credibility when engaging with customers at all levels of the organization.