David Jamison Email & Phone Number

Philadelphia, Pa, Us

Philadelphia, Pa

•Responsible for all online marketing promotional campaigns including regular communications such as electronic newsletters and product-specific marketing communications •Measure and report on the effectiveness of online advertising efforts and identify areas of improvement •Analyzes current and historical online ad delivery, ad traffic and site profile reports on an ongoing basis to identify trends; predict future inventory needs and provide business intelligence to upper management•Conducts keyword research and selection for pay-per-click campaigns, compose, and test ad copy and landing pages to produce optimal click-through rates•Monitors campaign results, analyze key metrics, and optimizes click-through and conversion rates

•Managed all online content and the content management system in an organized and detailed manner •Created landing pages from new and existing content assets •Tested all new and existing hypertext links and landing pages •Assisted the Merchandising Pricing team with coordinating, managing, proofing and uploading online promotions, as needed •Managed content traffic flow among cross-functional teams from Merchandising, Store Operations and Marketing, including PBY’s third-party service providers, to ensure all content is delivered, proofed, edited, uploaded and published in a timely manner and in compliance with PBY’s identity and online guidelines, as well as online best practices

Promoted New Technology through various forms of media and online resourcesServed as media contact, and was responsible for maintaining and building excellent relationships with the pressPrepared displays, design ads, prepared and edited newsletters, and arranged public appearances, demonstrations, contests, or exhibits for clients to increase awareness of Paragon.

Master Of Science (M.S.), Internet Marketing, 3.35 Gpa

Graduate Certificate Of Completion, Internet Marketing

Bachelor Of Arts (B.A.), Political Science And Government