I've had several careers so far, in graphic design and production (Ireland on Sunday, Mail on Sunday, Irish Daily Mail), game design (Legends of Zork, World of the Living Dead), writing, and proofreading. Settled into content creation and editing in the last 10+ years.I've written and edited almost everything: financial analyses, company reports, blog posts, academic papers, press releases, docs, advertising copy, tutorials, newsletters, reviews, game mythos, fiction, and social media posts. I’ve worked in large corporations, bustling newsrooms, growing startups, and developed my own projects from idea to release.Skill set:Strategic content development: Used data-driven insights to craft and execute content strategies that drive growth. 15+ years of experience leading content teams using agile methodologies.Editing: I've edited all kinds of content, especially from non-native English backgrounds. Adapted content for global audiences, understanding linguistic nuances across regions, especially CEE.Integrating technology: Learned technology stacks as needed over the years. Early adopter of AI (ChatGPT and other LLMs) to enhance content and team productivity. Continually testing and integrating new tools.SEO mastery: Proficiency with vital SEO tools like Google Search Console, Semrush, Ahrefs, and more. Have optimized content for maximum visibility and engagement.Visual and interactive content: Background in graphic design, game design, and art direction. 10+ years of experience with tools like Illustrator, Photoshop, and InDesign.Team leadership and collaboration: Managed and mentored teams for 20+ years. Skilled at keeping them on track, providing autonomy, but fostering growth.Brand voice and PR: Crafted press releases and content to resonate with audiences, amplifying brand voices and narratives.Budget management: Controlled costs in startups. Comfortable justifying spend through data-driven arguments. Been through multiple cycles of scaling back and then ramping up expenditure.Stakeholder communication: Part of or dealt with C-suite for decades. Understand need to align with organizational goals and OKRs. Have worked with sales teams, developers, creatives, and external clients across my entire career.Crisis management: Nothing can bother me after being in charge of the print run of two national newspapers. When you’ve had to say “stop the presses” and rapidly rework the front page to save thousands of euro every minute, you become curiously unflappable.
