Helping brands, businesses and creatives leverage the power of augmented reality.

As the Digital Marketing Manager of Twig World, I lead a highly-driven team in the implementation, optimisation and analysis of Twig World's digital marketing campaigns. I work across teams, including UX, Digital Product, and Production to deliver effective marketing campaigns that drive meaningful results.Technical experience: • AdRoll • Dotmailer • Salesforce • Pardot • Tableau • Visual Website Optimiser • Hubspot • Add This • Hello Bar• Google Adwords • Google Analytics • Google Search Console • Google Tag Manger• Ahrefs • SEMRush

As the Marketing Manager of RSL I led a small team in the planning development and execution of the marketing strategy across the UK and over 40 territories worldwide. From developing a new brand and website for RSL, to launching world-class music education products that change the lives of musicians and performers across the globe. Job overview• Planning, development and execution of global marketing strategy• Global product launches• Development of mobile-first digital strategy• Brand design and development• Creation and design of global marketing collateral• Web design and site management• Newsletter and database management • SEO strategy and planning • Social media channel management and strategy• Planning and strategy of online retail presence • Campaign reports and analysisProducts launched Over the course of my tenure at RSL I’ve overseen the marketing and delivery of 94 different titles, from beginner guitar books to contemporary music theory tuition. • 2012 Guitar, Bass and Drums Syllabus (33 books) • Hot Rock Guitar and Drums (11 books)• Let's Rock Guitar, Bass and Drums (3 books) • 2014 Vocals Syllabus (17 books) • 2015 Piano (10 books)• Popular Music Theory (11 books)• Acoustic Guitar (9 books) Technical skills and experienceGoogle Analytics & Adwords | CRM systems | Copywriting | Creative Design | Brand Management & Strategy | B2B & B2C | Ecommerce Marketing | Advertising Strategy | Market Analysis | Media Buying | Customer Loyalty Programmes | Direct Mail | Email Marketing | Database Management | Adobe Creative Suite – Dreamweaver, Photoshop, Illustrator and InDesign | HTML5 and CSS3 |

As the Marketing and Content Assistant at RSL I supported the development and strategy of business under the direction of the Marketing Manager. Job overviewWebsite Plan, execute and analyse email campaignsDrive customer acquisition and manage the customer database Update, maintain and develop Rockschool’s social networks Maintain and expand Rockschool’s SEO strategy Generate and source original, engaging content for Rockschool’s blog Maintain and update site content regularly Working with the Marketing Manager to develop and implement a database contact policy Update and maintain online retail presence, where possibleManage all territory page sites; update content & provide help and advice to territories wanting to amend content on their page Design Print and PublishingDesign, create and outsource print and digital advertising when needed. Produce ad-hoc design work when needed, for the site, international territories and third party sites. Be the point of contact for marketing materials and promotional updates for our international territories Marketing Support the Marketing Manager on all campaigns and activities Source and produce marketing materials to a high standard, keeping to deadline and budget Contribute to marketing strategy. Manage small marketing campaigns and projects Distribute materials to internal and external stakeholders Manage marketing material stock levels Support the Marketing Manager in the roll out and enforcement of the brand guidelinesSupport the Marketing Manager in the development and marketing of a new side to the business Produce sales reports for the Marketing Manager and CEO Data entry

I was pivotal in the arrangement, creation and delivery of album concepts across Carbon’s global back catalogue. I administered their online networks, as well as their affiliate marketing scheme• Ad hoc research tasks • Newspaper copy – 'Opera Superstars' CD – Sunday Mail 28th Feb 2010 – Song blurb and newspaper content.

• Music catalogue supervision, development and arrangement. • Content uploads to iTunes & Amazon, Metadata creation and importation. • Artwork design - Photoshop/After Effects. • Audio & Video editing & compression - After Effects, iMovie, Audacity. • Website management, musical and written content, outsourcing writers/contributors – www.rockandrolleveryday.com • Video Accompaniments for Bluetooth marketing (Adobe After Effects)

• Administrative work – excel spreadsheets. • Podcast creation- musical supervision and audio editing• Research support- market research & promotion vehicles • Arranging meetings and conversing with clients

• Photo shoot experience• Interview experience (Introducing section) • A&R experience (for Introducing section)• Research: Current market, artist and drum company’s

• Administrative work – Excel spreadsheets, company filling, client portfolio management. • Adhoc research tasks • Live broadcast experience, initial video editing and audio composite techniques. • High pressure runner tasks around London.