Director Marketing Operations Planning And Budgeting And Regional Field Operations
Current• Re-defined our global approach to planning and budget management, onboarded over 100 active users across functional marketing / regions on our marketing resource management tool. Created real time dashboards to support business decisions on investment and return resulting in controlled and measured investment results aligned to business strategy. Nominated and won Aprimo European advantage through performance 2019.• Established a culture of consistent and continuous lead flow process optimisation moving LDR functions into marketing across regions, to ensure alignment to our segment evolution. US SAL conversion enhanced >20%.• Established a centre of regional marketing operations leaders through continuous development driving field marketing teams, over the past 12months the team have been involved in our flagship Hypo programme, internal promotions and cited as outstanding performers in FY20 regional Kick offs. Personal recognition in L+D awards and inclusive leadership.• Agnostic support to CMO office and all teams to guide and provide insight to increase marketing contribution. An influential voice to marketing leaders to ensure we deliver aligned technology processes to regional requirements. I have enabled our people to succeed, delivered through a regional team of operational subject matter experts.
