David Kellar Email & Phone Number

Corvallis, OR, US

• Leveraging 20+ years of experience in the Brand Protection field, Kellar Consulting works with companies to identify product counterfeits through unique and innovative packaging and tracking solutions.
• We partner closely with our clients to develop an end to end solution using Package Design, IoT and Data Analytics to create a Brand Protection Strategy which companies and their customers can use to determine product.
• Our services range from overt/covert package design features to traceability solutions to full Brand Protection Strategies.
• We are here to work closely with our customers and truly understand the root cause of product loss. Then we take a collaborative approach to customizing a unique solution to protect your Brand.
• Whether you know you have a Brand Protection issue or you only suspect it, let us help to assess your risk and create a solution to protect your business from fraudulent competitors.

Palo Alto, CA, US

• Responsible for the creation and implementation of the Anti-Counterfeit Roadmap on behalf of both Ink & Laser Supplies business.
• Established a cross platform track and trace solution for HP print supplies leveraging Big Data information and SAP operational systems.
• Leveraged Industry-leading expertise in retail packaging to create innovative Anti-Counterfeit (ACF) solutions. Created & patented tamper-evident package feature integrating an easy open feature to destroy the.
• Led the development and implementation of a cloud-based authentication tool for consumers to confirm authenticity of HP supplies prior to purchase with smartphone. System currently protects and reports authentication.
• Provided training for investigation teams worldwide regarding of use Anti-counterfeit label technologies and package overt and covert detection.
• Defined and implemented authentication technologies, tamper evident package and label designs which help enabled millions worth of counterfeit seizures across ink and toner consumable packaging.

Palo Alto, CA, US

• Designed and implemented the iconic HP inkjet supplies bevel box design. The bevel box design has established the bevel retail carton as trade dress for HP inkjet supplies with design patent protection.
• Led WW cross-functional teams across HP Labs, Global Security, Indigo, Laser & Inkjet organizations on behalf of Inkjet Supplies new product introductions.
• Managed consumer and industrial packaging design to meet and delight the needs of retail customers out-of-box expectations, environmental requirements, and lowest cost.

Palo Alto, CA, US

• Design, evaluate, and implement both retail and bulk packaging designs addressing product protection, customer (TCE), and cost. Designed packaging for direct launch from our contract manufacturer with lowest carbon.
• Led worldwide collaboration of package designs in support of HP printer new product introductions across all business units. Conducted consumer focus groups to clearly understand consumer expectations and behaviors.
• Extensive design work on various packaging materials including rigid vacuum formed blister packages, paperboard, corrugated and high barrier flexible packaging.
• Technical expert in product and Packaging, WVTR, and O2 barrier requirements, fragility analysis, damage boundary curve, distribution shock, vibration.
• Experience with testing protocols ISTA, ASTM, and ISO international standards and hazardous material requirements and 49CFR Hazmat Certification for all modes of Transportation.

Palo Alto, CA, US

• Led a worldwide team from Global Security, Marketing and R&D to continue to evolve ACF features to stay ahead of the counterfeit threat.
• Major areas of responsible include the design and material selection for ink supply retail and bulk products.
• Developed Consumer Packaging Designs and Strategy across corrugated, paperboard, and flexible packaging solutions which met WVTR transmission criteria, as well direct material and manufacturing cost goals.
• Led implementation of ASTM and ISTA Test Standards for Inkjet Supplies Package Design & Product Quality.
• Established Corvallis as HP’s only ISTA Certified Packaging Laboratory.
• Championed the use of the International Safe Transit Association (ISTA) testing for Inkjet product qualifications.