David Keller Email & Phone Number

Mississauga, Ontario, Canada

Mississauga, Ontario, Canada

Mississauga, On

Markham, On

-Assisted in creating, editing and managing Kubota’s social media platforms (YouTube, Facebook).-Responsible for managing the success of three tractor product segments through their product life cycles based on sales, market share, brand awareness and industry trends.-Develop and manage marketing plans (national and regional) for each tractor segment involving print and online advertising, trade shows, sales incentive offerings, website maintenance and promotional flyer program management.-Project leader for specific departmental projects including the flyer programs, sales history reporting and Regional Sales Manager (RSM) target creation.-In charge of creating the monthly and yearly retail sales forecasts for each product segment.-Responsible for reporting and presenting on a monthly basis to Executives regarding the status of each tractor product segment based on actual sales versus retail sales forecasts and industry trends.-Responsible for the daily field support for RSMs, dealerships and customers regarding inquiries into Kubota products, attachments, accessories, inventories and parts/service. One of only two French speaking employees in the Marketing Department.

Mississauga, On

-Responsible for expanding, managing, and maintaining ARI's vendor network by building and strengthening new and existing relationships for potential and current vendors, to create mutually beneficial enhanced partnerships.-Initiated and created a vendor program which focuses on analyzing and determining new business opportunities through a scorecard, a feedback survey, and a review meeting.-Ongoing analysis of reported data to identify areas of improvement to create new revenue generating opportunities through vendor partnerships.-In charge of building strong interdepartmental relationships by managing various projects to meet or exceed the expectations of clients and vendors.-Visits vendors on behalf of the Vendor Relations department to discuss ongoing projects and to strategize new opportunities.-Manager of the ongoing development and maintenance of five of ARI's internal and external websites.-Responsible for ensuring ongoing professional communications from the Vendor Relations department, internally and externally, through the consistent branding creation on a variety of mediums, including email, PDF documents, PowerPoint presentations, and website pages.-Project leader of ARI's October 2010 United Way campaign which raised $51,000, the largest in company history.-Manages all French inquiries and requests from Eastern Region French vendors and responsible for the editing of all French materials.

Mississauga, On

-Managed the successful development, execution, tracking, and assessment of all the 2009 Canadian advertising campaigns and budgets from concept to implementation.-Responsible for reviewing and recommending growth opportunities through advertising in magazines, brochures, internet, trade shows, electronic messages, and promotional items.-Managed working relationships with agencies, including graphic designers, promotion agencies, printing vendors, magazine contacts, French translators, Canadian and American counterparts, and customers.-Managed the process, from creation to the evaluation of success, of new advertisements, brochures, posters, calendars, press releases, email surveys, and mass email messages.-In charge of organizing and overseeing the onsite setup of trade show events, along with coordinating the logistics of shipping trade show booths across Canada for regional shows.-Was given the company's unsuccessful promotional online store to manage in the interim before it was to be shut down, but developed a new advertising campaign which targeted a new suggested audience, and increased traffic to the website with increased sales over a 3 month period.-Implemented an online software program for monthly email blasts and surveys to statistically track recipient results and analyze data for upper management to improve company offerings to customers.-Final approval on all French materials, and handled all inquiries and requests from Eastern French Territory Managers.

Markham, On

-Assisted in developing and implementing marketing campaigns within CADA's national advertisements and direct mail brochures including the "real life dealer stories" campaign.-Coordinated the rebranding for CADA to ensure consistency of CADA's service plan names and logos on brochures, letterheads, envelopes, advertisements, presentations, and website branding.-Managed working relationships with creative agencies at all stages of marketing projects, from idea to execution to evaluation. Delivered projects on budget, on time, and on schedule.-Responsible for effectively promoting, distributing, and reporting on marketing materials to the dealership network through emails, direct mailers, and presentations.-In charge of overseeing the creative production and internal approval process of all draft material for English and French advertisements and marketing brochures.-Responsible for maintaining the accuracy and integrity of CADA's marketing database.-Main contact for all French dealerships, and responsible for editing all French materials.

Scarborough, On

Responsible for the monthly product mix forecast of all Toyota and Lexus vehicles to be sold in Canada over a 3 month period. This included creating tables in Microsoft Excel to display dealer ordering trends.Responsible for the completion of special projects delegated by the Inventory Manager, including a six month review of all vehicle sales, days' supply, dealer inventory, and production. Also, updated monthly restriction summary guidelines, and outdated vehicle make and model codes.Ordered specific vehicles for the Marketing and Public Relation departments for trade shows, either as display vehicles or driven vehicles.Assisted the fleet department with French dealer inquiries relating to vehicle movement and trading guidelines.

Mississauga, On

-Managed over 200 overdue accounts monthly while maintaining an 85% success rate.-Analyzed customer account history and created specifically tailored payment arrangements which were profitable for Chrysler Financial and resolved the customer's account deficiency.-Handled all French calls for Customer Service, Collections, and Recovery departments.-Coordinated the implementation of all resources necessary to track down high priority credit risk accounts.

Brampton, On

-Supervised over 75 employees ensuring targeted deadlines were achieved accurately and fulfilled on time.-In charge of daily crew meetings, which included managing attendance records, logging employee work hours, and preparing monthly evaluations.-Managed the delegation of daily work assignments among all employees (pickers, accumulators, warehousemen, fork lift drivers, inventory, and sweepers).-Responsible for all French employee inquiries, acted as a translator for fellow supervisors, and was the representative for Quebec and Atlantic dealers.

Bachelor Of Administrative Studies Specialized Honours Degree, Marketing

Quebec High School Diploma