Senior Graphic Designer
CurrentThe challenge I rise to daily is balancing the expectations of time-honoured, sales-based business tactics, and the relentless march of social media marketing, e-commerce, and digital workflow management. Honing my awareness of current design trends and marketing techniques is a crucial component in striking this balance, because setting progressively higher standards continuously raises the profile of Mandel's marketing outreach. What form does this outreach take? Two ~40-page catalogues a year, flyers, email campaigns, social media channels, website management (Epicor Commerce), corporate identity materials, and a maintaining a company blog that I spearheaded. Evangelizing progressive design strategies is a challenge that fuels my passion daily.