Fractional marketing and communications support

- Design and build world class industry analyst relations program for SaaS based Web Operations provider- Drive category creation efforts for Web Operations among global industry analysts and peer review aggregators- Facilitate relationship building between Pantheon executives and industry analyst community- Provide access to and delivery of external industry analyst insights to executives and associates within Pantheon

- Provide access to and delivery of external opinion and insights to Avaya executives and associates - Influence and shape external opinion leaders views on Avaya solutions and technology - Work to ensure clear and constructive dialogue between the Avaya team and the global analyst community

- Ongoing tech analyst/influencer relations support- Led in creation of global market map and hierarchies tailored to Avaya's technology market position- Built global market demand forecast delivered December 2017

• Led in creation and publication of competitor profiles and US competitive overview February 2017• Drove ‘Gigabit Society’ digital/social media e-zine program to support US sales January 2017• Created and socialized Vodafone Americas total addressable market (TAM) database December 2016

• Presented and socialized Americas Vision & Customer Journey to level set Americas strategy 2015-16• Led cross functional team in creation and delivery of VF Americas FY16 Long Range Plan • Drove formulation and socialization of Vodafone Americas LATAM strategic plan• Delivered supporting analysis for product introduction planning in US Enterprise communications market• Led cross functional team in planning and delivery of US acceleration plan to VF Americas leadership • Drove execution of executive action items towards achievement of US mobility and IP-VPN fixed targets FY16• Led planning and creation of US MVNO options refresh analysis for VF Americas executive team • Planned and led executive brainstorming sessions on competitor reaction to US MVNO launch Fall 2015

• Led in creation of semi-annual Avaya Market Demand Forecast June 2014, consisting of 100+ product service markets segmented by industry, size, and geography• Led automation, roll-out, training and support of June 2014 forecast and supporting materials to ~1000 person Avaya global user base • Led development of strategic and market level global competitor overviews and attack plans• Drove development of Avaya Strategic Fact Base in support of FY13-15 Strategic Planning Review- leveraged across Avaya in identifying areas for profit improvement and incremental revenue and planning new market entry • Conducted customer and channel partner review for FY12 Environment and Performance Review• Led profit pool analysis in support of FY12-14 and FY13-15 Strategic Planning, identifying ~$1B incremental revenueCorporate Strategy Manager (January – August 2011)• Support annual strategic planning process and execution of topical analysis for Avaya Executive Committee• Developed and supported delivery of key competitor profiles for annual Avaya Board of Directors meeting 8/2011

• Conducted analysis of FDX adjacencies in global markets, identified ~$10B new revenue• Developed geographic expansion model targeting growth; identified $3-4.5B incremental revenue over 7 year period• Presented Strategic Planning Reviews, ad-hoc strategic analysis & delivery of strategic skills training modules strengthening alignment and consensus across all FDX functions, geographic regions, & operating companies • Wrote and published FDX internal whitepaper Building A More Environmentally Sustainable FedEx • Rising Star Award Q3/08, Q2/09, Bravo Zulu Award 5/08, 3/09, 1, 7, 8/10, Marketing Achievement Award Q4/08, Q4/09

Led small team engagements for corporate clients in multiple industries. Drove efforts including study of price movement in global diamond market, business process mapping/efficiency analysis for operator of 300+ US fitness centers, and review of litigation risk management for Fortune 50 CPG manufacturer.