● Serves as technical support by installing and trouble shooting software● Assists HR with onboarding new employees and running payroll● Maintains accurate records of projects and invoice processing via QuickBooks and Google Sheets● Coordinates with the production team to produce Wetzel's Pretzels graphics● Documents company policies and procedures● Supports other departments as needed

Responsible for high-volume marketing campaigns and 5,000+ product listings for licensed NFL, NBA, MLB, NHL, MLS apparel & headwear. Key accomplishments: ● Developed processes with third-party IT management team for technical support and daily site content updates through Asana and JIRA project management tools● Planned marketing campaigns alongside the VP of DTC, content producers, buyers, graphic designers, and copywriter● Executed 5-9 marketing campaigns a week through on-site content, Email, and SMS channels● Increased email conversion rate and revenue through segmentation, A/B tests, and content best practices● Coordinated product launches of 100-200 SKUs a week● Edited digital content for marketing campaigns through Adobe XD and Photoshop● Merchandised 50+ product listing pages on a weekly basis in Magento as well as built category and collection pages

Responsible for marketing initiatives as well as in-house technical support. Highlights include managing the brand’s online store, advertising on Facebook & Instagram, and front-end coding for conversion optimization.● Analyzes website sales performance● Manages in-house marketing channels such as Email, SMS, Paid Social Media Ads● Negotiates contract terms and trial periods with third party platforms including the Shopify Plus plan● Evaluates, installs, and configures 30+ Shopify apps such as PostScript, Justuno, and Afterpay● Plans, promotes, and publishes sale launches based on seasonality, trends, and holidays● Communicates and translates technical terminology to non-technical teams

Primary stakeholder for marketing initiatives along with administrative improvements and site updates that set a foundation for growth. KPIs reached strong growth numbers year-over-year and quarter-over-quarter.● Coordinated photoshoots, product uploads, merchandising, site content, email marketing, and SEM for product drops● Built and ran Google Ads campaigns resulting in increased search traffic● Delegated assignments to self-sought developers, graphic designers, copywriters, and image retouchers● Configured automated emails in Klaviyo for Welcome Series, Loyalty/Winback Programs, and Product Reviews

Lead stakeholder for all content updates. Heads a team of four, focusing on optimizing online content, developing workflow processes, and documenting internal/external training material.∙ Uses platforms including Shopify Plus and Magento to publish content at theme and page levels∙ Optimizes content based on mobile first approach ensuring efficiency in conversion path and load times. This includes using copy that drives traffic to relevant pages, compressing images, and analyzing how users navigate the site.∙ Coordinates finalized content for website launches∙ Collaborates with internal SEO and UXUI designers to conceptualize quality content∙ Compiled training documentation for internal and external stakeholders∙ Identifies and manages platform enhancements for efficiencies in content updates∙ Coordinated with the Engineering department on site redesigns, features, and integrations

Responsible for strategy and operations for 12 fashion brands. Maintained client relationships, customer acquisition and retention, strategy creation and execution, partner and platform technology development, partner and platform UX/UI development.∙ Achieved 49% revenue growth YoY ($7.3MM -> $10.9MM) on a women’s denim brand∙ Coordinated with the Engineering department on site redesigns, features, and integrations∙ Collaborated with the Analytics team to execute A/B tests to optimize the consumer purchase path∙ Executed high grossing online promotional events on Good Morning America, Black Friday, etc.∙ Analyzed key performance indicators on a daily basis to ensure site stability∙ Mentored, trained, and onboarded peers into enterprise culture and processes∙ Arranged interdepartmental training on client products and new features∙ Managed merchandise from imports and receipts to photography and catalogue population