Oversee the delivery of IT and Digital strategy, aligning IT deployment in a commercial and effective manner, managing the systems, eCommerce operations, maximizing adoption of technologies and delivering on any strategic business change programmes through the use of both internal and external resources.

Manage all online activity in relation to traffic acquisition, sales, conversion and a/b testing and reporting, eCommerce strategy, branding and website development.

Responsible for the day-to-day website and IT management, digital marketing channels across PPC, SEO, Display, affiliates, email marketing and social media.