David Knoepfle

David Knoepfle Email and Phone Number

Connecting brands and consumers in a digital world. @ ZBiotics
About David Knoepfle

Experienced marketing, e-commerce, brand, and business builder with 25+ years experience working in organizations of all sizes, from start-ups, to the Fortune 500. Life-long learner who is never satisfied with the status quo and is always looking for new ways to leverage data, AI, and the mar-tech stack to create personalized experiences that help connect brands, businesses, retailers, and consumers.

David Knoepfle's Current Company Details
ZBiotics

Zbiotics

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Connecting brands and consumers in a digital world.
David Knoepfle Work Experience Details
  • Zbiotics
    Senior Director Of Growth Marketing
    Zbiotics Feb 2024 - Present
    San Francisco, California, Us
  • Eteamsponsor
    Chief Marketing Officer
    Eteamsponsor Dec 2022 - Dec 2023
    Concord, Ca, Us
    Led strategy, marketing, and partnership teams for the leader in crowdfunding and SaaS fundraising software for universities and high schools. Since 2010 eTeamSponsor has helped their clients raise over $200M for for critical needs like better training, new equipment, and travel. Learn more at eTeamSponsor.com
  • Animalbiome
    Chief Marketing & Sales Officer (Cmo / Cso) - Consumer & Veterinary Brands
    Animalbiome Dec 2021 - Oct 2022
    Oakland, California, Us
    Helped guide a team of talented sales and marketing professionals for the leading manufacturer of oral and gut microbiome health testing and restoration products on a mission to help pet parents improve the health of their pets through better oral health, gut health, and nutrition. Responsible for the B2C/DTC Consumer Marketing, Digital Performance Marketing, Goole Search & SEO, B2B Veterinary Sales & Marketing, and Brand Design functions.
  • Animalbiome
    Head Of Growth - Consumer Brands
    Animalbiome Sep 2021 - Nov 2021
    Oakland, California, Us
  • Coast+Range | Personalized Nutrition For Dogs
    Founder, Ceo, & Chief Marketing Officer (Cmo)
    Coast+Range | Personalized Nutrition For Dogs Jun 2017 - Sep 2021
    Danville, California, Us
    COAST+RANGE was an award-winning, and consumer-loved, B2C/DTC eCommerce brand that helped to transform the way pet parents nourish their pets with clean label food and treats and by making it easy to personalize their pet's diet based on their individual needs. We used data and proprietary algorithms based on 100+ years of research and clinical work done by the COAST+RANGE nutrition team. We backed all this up with clean-label food and treats that helped improve pet gut health, exceptional customer service, and the promise that every COAST+RANGE pet would be properly nourished for a LIFETIME.
  • The J.M. Smucker Co.
    Head Of Marketing - Natural Balance Premium Pet Food & Treats
    The J.M. Smucker Co. Dec 2015 - Feb 2017
    Orrville, Ohio, Us
    After Big Heart Pet Brands was acquired by J.M. Smucker, I had the privilege of leading a group of dedicated and passionate marketers as Head of Marketing overseeing critical functions for a portfolio of brands including Natural Balance and Nature's Recipe. Responsible for multiple departments including: Brand Marketing, Digital Marketing, Advertising (TV & Print), eCommerce (Amazon & Chewy) Shopper Marketing (Petco & Petsmart), Creative Services and Customer Care (call center support). My teams were focused on setting brand strategy, developing superior content and engaging the consumer in new ways to drive sales in the Pet Specialty and eCommerce channels. Using data and analytics to make better marketing decisions and engage pet parents in new and exciting ways.
  • Big Heart Pet Brands
    Director Of Shopper & Retail Marketing, In-Store Display, & Ecommerce Pet Food & Treats Portfolio
    Big Heart Pet Brands Dec 2013 - Nov 2015
    Orrville, Oh, Us
    Led a team of passionate shopper marketers to activate Big Heart Pet's portfolio of pet food and treat brands across multiple channels including Mass (Walmart & Target), Dollar (Dollar Tree & Dollar General), Grocery (Safeway, Albertson's, & Kroger) and eCommerce (Amazon). Helped lead the team in development of a number of award-winning marketing campaigns (TV, Print, Digital) and in-store display campaigns that helped company deliver incremental sales growth. Pioneered the use of digital targeting to drive conversion and trial for our most important shopper segments. Helped company develop its first eCommerce strategy and oversaw the eCommerce center of excellence.
  • Dr Pepper Snapple Group
    Director Of Shopper & Retail Marketing - Carbonated Beverage, Natural Juice, & Tea Portfolio
    Dr Pepper Snapple Group Jun 2013 - Nov 2013
    Plano, Tx, Us
    Partnered with our Shopper Marketing, Brand Marketing, & Sales teams to help grow our portfolio of widely distributed beverage brands for two of DPSG's top strategic customers (Walmart, Safeway) by building inspiring Shopper solutions that delivered value beyond price and advantaged our brands in the marketplace. Driven by the belief that purchase behavior is heavily influenced by unlocking the emotional connections shoppers make with our brands throughout the path to purchase.
  • Dr Pepper Snapple Group
    Manager Of Shopper & Retail Marketing - Carbonated Beverage, Natural Juice, & Tea Portfolio
    Dr Pepper Snapple Group Jun 2011 - May 2013
    Plano, Tx, Us
    Partnered with Brand Marketing and Sales Teams to find new ways to connect shoppers and consumers to our portfolio of widely distributed beverage brands to win versus competition in the digital and physical worlds.
  • Mars
    Senior Marketing Manager, Shopper Marketing - Gum & Non-Chocolate Confectionary Portfolio
    Mars Mar 2009 - Jun 2011
    Mclean, Virginia, Us
    After Wrigley was acquired by Mars, Inc. in 2009, I had the opportunity to help grow the combined Mars Wrigley Confectionary business leading the Shopper Marketing function for the Mass (Walmart/Target) and C-Store (7-Eleven, CircleK, Speedway) Channels.
  • Wm. Wrigley Jr. Company
    Marketing Manager, Extra Sugarfree Gum
    Wm. Wrigley Jr. Company Oct 2007 - Feb 2009
    Chicago, Illinois, Us
  • Wm. Wrigley Jr. Company
    Marketing Manager, Global New Product Development - Non-Chocolate Confectionary
    Wm. Wrigley Jr. Company Jan 2007 - Sep 2007
    Chicago, Illinois, Us
  • Wm. Wrigley Jr. Company
    Associate Marketing Manager - Seasonal Gum & Confectionary
    Wm. Wrigley Jr. Company Jun 2005 - Dec 2006
    Chicago, Illinois, Us
  • Kraft Foods
    Associate Marketing Manager - Cultured Cheese & Specialty Italian Cheeses
    Kraft Foods Oct 2003 - Feb 2005
    Chicago, Us
  • Weber-Stephen Products Llc
    Controller
    Weber-Stephen Products Llc Oct 1996 - Sep 2001
    Palatine, Illinois, Us
  • Ernst & Young
    Senior Auditor
    Ernst & Young Oct 1993 - Sep 1996
    London, Gb

David Knoepfle Skills

Shopper Marketing Consumer Products Marketing Customer Insight Product Development Brand Management Marketing Strategy Competitive Analysis Sales Forecasting Iri Pricing Management Fmcg Brand Architecture Cross Functional Team Leadership Digital Marketing Branding Fast Moving Consumer Goods Pricing Strategy Ecomm Data Analytics

David Knoepfle Education Details

  • The University Of Chicago Booth School Of Business
    The University Of Chicago Booth School Of Business
    Finance & Entrepreneurship
  • Miami University
    Miami University
    Accountancy

Frequently Asked Questions about David Knoepfle

What company does David Knoepfle work for?

David Knoepfle works for Zbiotics

What is David Knoepfle's role at the current company?

David Knoepfle's current role is Connecting brands and consumers in a digital world..

What is David Knoepfle's email address?

David Knoepfle's email address is th****@****ast.net

What is David Knoepfle's direct phone number?

David Knoepfle's direct phone number is +141575*****

What schools did David Knoepfle attend?

David Knoepfle attended The University Of Chicago Booth School Of Business, Miami University.

What skills is David Knoepfle known for?

David Knoepfle has skills like Shopper Marketing, Consumer Products, Marketing, Customer Insight, Product Development, Brand Management, Marketing Strategy, Competitive Analysis, Sales, Forecasting, Iri, Pricing.

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