• Developed and execute comprehensive marketing strategies to increase footfall and drive sales within gateway@klia2 and Subang Skypark• Led a team of marketing professionals, providing guidance and support in implementing marketing initiatives across various channels, including digital, print and events• Collaborated with tenants and external vendors to create co-marketing opportunities, resulting in increased brand exposure for both the mall and individual retailers• Monitored and analyzed marketing campaign performance, utilizing date-driven insights to optimize future marketing efforts and improve ROI• Leveraged digital marketing channels, including social media, email marketing and online advertising, to engage with target audiences and drive traffic to the malls• Successfully organized large scale events and promotions, attracting significant increase in footfall and generating substantial revenue for tenants• Manage the marketing budget, tracking expenses and ensuring cost effective utilization of resources

1. Strategize, drive and implement marketing activities and events for Nu Sentral Mall, Empire Shopping Gallery and PJ332. Oversee all aspects of internal and external digital marketing, brand messaging, content marketing, media relations, event management and overall brand management3. Manage, track and monitor the marketing budget 4. Lead and manage the marketing team for the 3 malls, including talent support and development

1. Strategize, plan and execute the mall’s marketing activities and events2. Responsible for all advertising campaigns, communication plans, public relations, retailer relations, marketing research/analysis of the mall3. Develop and implement the annual strategic marketing plan and budget4. Conceptualize, plan and implement overall advertising and promotional activities to generate revenue5. Manage digital and advertising agencies6. Evaluate results of marketing activities and prepare monthly reports for internal analysis7. Source for sponsorship for promotional campaigns and events8. Lead the customer service crew of 59. Manage and oversee a marketing team of 5

1. Part of the development team for the TRX (Tun Razak Exchange) development project in Kuala Lumpur, overseeing the retail marketing for the upcoming shopping center 2. Contribute to the development of marketing plans, and develop project plans that support the execution and measurement of campaigns aligned to the retail marketing strategy3. Contribute to the design, development and production of marketing materials which may include brochures, press releases, audio visual materials and technical product/service displays4. Responsible for development, production and delivery of projects from proposal right up to delivery within agreed budgets and timelines5. Manage campaign specific marketing expenditure and assist in managing annual marketing budget including reforecasting and accruals6. Manage digital platforms including development of content and content delivery7. Manage relationships with partners, agencies, suppliers, sponsors, community stakeholders and other relevant stakeholders

1. Oversee all aspects of Marketing internally which includes sponsorships, tenant support, advertising, leasing of promotion space, branding, social mediums, digital mediums, public relations and event / campaign planning.Major Achievements:1. Secured cash sponsorship from an international Bank for festive campaigns from Christmas 2013 – Hari Raya 2014.2. Secured cash sponsorship from an international Bank for festive campaigns from Chinese New Year 2015 – Christmas 2015.

1. Handle all aspects of Marketing which includes sponsorships, tenant support, advertising, leasing of promotional space, branding, social mediums, digital mediums, public relations and event planning2. Part of the new mall development team.3. Part of team in charge of mall opening.Major Achievements:1. Lead in the launching of the mall involving the Sultan of Selangor and Michael Learns to Rock.2. Laid the foundation of Marketing processes for the new mall.

1. Entrusted to assist in overseeing the mall in Marketing, Leasing, Security, Operations and Housekeeping during the temporary absence of the Centre Manager.2. Lead the customer service team and to ensure the team is within expected quality.3. Ensure customer satisfaction by creating clean and conducive environment - public area, facilities, maintenance, landscape etc.4. Prepared and presented annual business plan for Sunway Giza.5. Part of the new mall development team.

1. Liaise and service corporate clients and tenants in events and promotional activities.2. Prepare, develop and implement in-house marketing plans and strategies which includes execution and budget planning.3. Work closely with tenants to promote in-store promotions throughout the mall.Amongst Major Achievements:1. Person in charge for Sunway Pyramid’s Showers of Spring Chinese New Year ’09 Celebration. Entrusted to plan, strategize, implement and execute all ATL, BTL, events, decorations, design and theme.

1. Liaise and service Berjaya Times Square tenants and corporate clients in events and promotional activities.2. Entrusted to manage and co-ordinate all Metrojaya promotions and events in Berjaya Times Square.3. Plan and execute in-house marketing plans and promotional activities. Amongst Major Achievements:1. Worked with Mcdonald’s to Launch the Mcdonald’s 25th Anniversary Roadshow in Berjaya Times Square. 2. Worked closely with the Ministry of Youth and Sports Malaysia to launch the upcoming International Arm Wrestling Competition.3. Organized Berjaya Times Square’s first Home & Living Fair for tenants’ sales and exposure.

1. Liaise and service Berjaya Times Square tenants, advertising firms and corporate clients in events and promotional activities.2. Entrusted to manage and co-ordinate all Metrojaya promotions and events in Berjaya Times Square.3. Execute in-house marketing plans and promotional activities. Major Achievements:1. Lead marketing and operations team in assisting AXN Amazing Race Asia to stage The Amazing Race Asia Challenge in Berjaya Times Square.2. Worked closely with the Ministry of Environment to launch the exhibition on clean air awareness in Malaysia.

1. Solicit, liaise and service building owners, property management companies, shopping complexes to hypermarkets and car park operators.2. Coordinate all car park advertising from creative to production to installation and after sales service.3. Service and maintain a good relationship with recording companies. 4. Solicit, liaise and service all venue owners who subscribes to JD Media’s other advertising medias.5. Provides support to the marketing team in advertising, promotion and media activities.6. Assist and manage any key events and promotions such as product launch.7. Reports directly to the CEO.Major achievements:1. Lead marketing and operations team in providing media advertising to Pizza Hut Restaurants Sdn. Bhd.2. Assisted in the design and implementation of car park advertising for Digi Communications.3. Provided support in planning and execution in a product launch at selected Giant hypermarkets.