David Koch Email and Phone Number

Developing and leading the sales and marketing strategy for TecTraum's Pro2Cool, the first FDA Breakthrough Designated technology specifically designed to treat concussion symptoms. Driving initiatives to position Pro2Cool as the revolutionary solution for concussion care, with a focus on market readiness, customer engagement, and awareness-building. Collaborating with stakeholders to establish a robust foundation for the device’s eventual full-scale approval and launch, aiming to redefine how concussions are treated globally.

Promoted in October of 2015 and charged with development, implementation, and management of corporate strategic initiatives to drive top-line growth, including the first clinical performance guarantee/risk share program in the space. Facilitated GPO and IDN contract negotiations, as well as numerous customer expansion initiatives.

Developed the brand’s value story, the foundation for Cardiva’s sustained revenue growth, leveraging core clinical data and the healthcare economic impact to drive adoption with hospital value committees and healthcare professionals. Served as lead architect behind the creation of cohesive marketing messaging and collaterals. Successfully managed multiple product launches that exceeded revenue expectations. • 2015 v. 2014 region sales growth of 61% v. 20% National• Created the company’s value dossier for hospital value committees that resulted in a 90% Value Assessment Committee (VAC) success rate for VASCADE®, the lead product.

Facilitated consultancy services for key sales and marketing initiatives to aide small companies in commercial structure development, strategic planning, and defining measurable sales/marketing objectives. Partnered with multiple organizations on successful initiatives such as sales force re organization and rep profile development, KOL development, pricing, strategy initiatives, marketing message creation, and sales training.

Managed team of 8 sales representatives and 5 clinical specialists with accountability for a $26M annual sales quota. Serviced and maintained key accounts while growing business with interventional cardiologists, vascular surgeons, and interventional radiologists. Educated, marketed, informed, and sold vast portfolio of products to vascular suite staff, as well as key decision makers within each healthcare facility. Successfully led numerous new product launches, managed IDN and GPO strategies, conducted regular forecasting, and held full P&L responsibilities and budgets to plan.• Ranked #1 Division Manager in U.S. for 2 new product launches in 2011• Ranked #1 Division Manager in U.S. out of 16 and Division Manager of the Year in 2010 • Ranked #1 Division Manager in U.S. for new product growth and volume in 2009

Performed in a dual role as Director, Global Value Marketing and Director, U.S. Regional Marketing and Customer Relations. Managed two distinct teams with a total of 11 direct reports, including 4 field-based directors and 2 customer relations managers. Developed and launched major customer facing programs and initiatives, led key strategic marketing initiatives, and served as the critical interface between the field sales force and marketing. Managed the global pricing strategy for CYPHER® Stent, a $1.4B brand, as well as the creation and execution of various value programs designed to maximize the efficiency and effectiveness of the field sales force. Led multiple global pricing research projects, oversaw Corporate Pricing Committee, and worked cross functionally for global pricing strategy alignment and execution at the field level.• Managed multiple programs that influenced over 1,500 physician customers; supervised execution and results of Key Opinion Leader Board; and managed $3.8M budget to plan (Regional Marketing).• Exceeded worldwide ASP business plan by 1%, $20M net value (Global Value Marketing).

Developed and executed key national customer programs, led major strategic marketing initiatives, and collaborated on management of a $400M northeast region P&L. Worked cross-functionally with multiple internal stakeholders and drove targeted and successful marketing programs.• Regional Marketing Director of the Year• J&J Standards of Leadership Award, Global Congress Lead • Team Excellence Award, Technology Forum Creator and Lead

Managed team of 6 sales representatives and 2 clinical specialists. Developed multiple reps for promotion. Assumed corporate leadership role for major launch activities, national training and cross-company sales training.• Achieved sales growth of 40%+ vs. regional average of 21%• Ranked #3 out of 21 division managers in the U.S.

Evaluated and developed representative sales skills and business presentation skills, as well as managed a key sales territory billing over $5.5 million annually.• President’s Club Winner• Ranked in the top 20% nationally for four consecutive years• Trained and coached 15 sales representatives and assisted in hiring five sales representatives

Area Account Manager / Hematology Product Specialist (1992 - 1996)• Ranked #1 Hematology Specialist in the U.S., out of 60, President’s Club Winner• Ranked #1 Area Account Manager in Capital Equipment Sales; Exceeded quota each year