Oversee all marketing efforts for the $1.5+ Billion, 1200 room casino resort including CRM, loyalty marketing, advertising, public relations, partnership marketing, digital marketing, social media and customer experiencewww.hardrockholly.com

Oversee all marketing initiatives focused on driving gaming revenue across 9 casino resorts in Las Vegas with emphasis on relationship marketing, special events and new customer acquisition. Also direct the Las Vegas Hospitality VIP team that markets to high value retail spend consumers driving increased visitation and share of wallet. Las Vegas casino resorts include Caesars Palace, Planet Hollywood, Paris, Bally's, The Cromwell, Flamingo, Linq Hotel & Casino, Harrah's, Rio All-Suite Hotel & Casino

Responsible for 60+ team that handles all gaming credit issuance and collections activities for 30+ casino resorts throughout the United States.Oversaw organization responsible for managing and enhancing cloud based Salesforce CRM tool utilized by ~1000 users in 40+ casino resorts across the globe to market to our most loyal VIP customers. This team also governs VIP operations ensuring standardization of processes, polices and best practices are integrated throughout the 40+ casino resorts.

Leader of Caesars Entertainment's 80 person VIP Inside Sales team responsible for systematically contacting and building the brand loyalty of 150K VIP customers across 40+ casino resortsOversaw organization responsible for managing and enhancing cloud based Salesforce CRM tool utilized by ~1000 users in 40+ casino resorts across the globe to market to our most loyal VIP customers. This team also governs VIP operations ensuring standardization of processes, polices and best practices are integrated throughout the 40+ casino resorts.

Oversaw organization responsible for managing and enhancing cloud based Salesforce CRM tool utilized by ~1000 users in 40+ casino resorts across the globe to market to our most loyal VIP customers. This team also governs VIP operations ensuring standardization of processes, polices and best practices are integrated throughout the 40+ casino resorts.

Led the social media, mobile and web marketing teams responsible for all new media initaitives for 10 Las Vegas casino resorts including Caesars Palace, Planet Hollywood, Paris, Rio All-Suite Hotel & Casino, Flamingo, Harrah's, Bally's, Imperial Palace, O'Sheas, Bill's Gamblin' Hall & Saloon. This team won the American Gaming Association's 2011 Best Social Media Program award.

Directed the marketing strategy for 5 casino resorts and ensure all efforts are coordinated across the “pod” in order to most efficiently fill the collective 9,000 rooms, 15 restaurants & bars and 13 shows on a daily basis

Managed team of 40 with 8 direct reports responsible for the implementation of all property marketing initiatives including direct mail, internet marketing, special events, promotions, entertainment, advertising and public relations for a total annual spend of over $20 Million

Responsible for the financial oversight of 46 marketing departments across 3 casino resorts with a total spend of nearly $100 Million inclusive of advertising, public relations, promotions, relationship marketing, special events, promotions and entertainment

Formulated and implemented marketing mix strategy as well as responsible for improving marketing efficiency to improve overall margins

Project leader for the Rio’s inaugural World Series of Poker event with focus on the creation of the casino resort marketing plan and on-site design and sponsor fulfillment

Analyzed quantitative tracking and conducted focus groups, on-the-street interviews, and general market research to ensure that Wendy’s $200+million advertising budget met client/agency effectiveness goals

Led target market research for the creation of advertising campaign strategy for NFL Sunday Ticket, Godiva Chocolates, The McGraw-Hill Companies, Ad Council and The Adirondack Museum