At this position at Anton Paar I was responsible for designing and managing marketing projects such as global marketing campaigns and product launches. The range of tasks in this job included the following: - Customer journey mapping- Visual and slogan development - Web page, brochures concepts- Budgeting of marketing projects - Coordination of project teams- Monitoring marketing projects- Marketing controlling (with CRM & Google Analytics)

Marketing and communication for the segment "Smart Government Identification". Responsibile for translating customer problems and needs into the company. Communicating the value proposition and solutions of NXP to the market to show the benefits of a securely connected and smarter world. Responsibilities:- Supporting product launches & communication campaigns- Conception of marketing messaging and visual design of product application demonstration- Market analysis to refine… Show more Marketing and communication for the segment "Smart Government Identification". Responsibile for translating customer problems and needs into the company. Communicating the value proposition and solutions of NXP to the market to show the benefits of a securely connected and smarter world. Responsibilities:- Supporting product launches & communication campaigns- Conception of marketing messaging and visual design of product application demonstration- Market analysis to refine customer problem statement and value proposition- Web & Social Media Management- Business Intelligence including Online Marketing KPIs- Event Management- Conception & creation of marketing material- Managing internal communication channels Show less

- Research for new prospects- Social networking and social media marketing- Newsletter editing (layout, images, editing etc.)- Online marketing tasks (e-mailings: creation, editing, stats etc.)- Conducting interviews with clients and publication via CMS- Editing and working with the internal database

- Conducting of pupil surveys- Data preparation and evaluation through IBM SPSS Statistics- Visual illustration of the findings through MS Office- Interpretation of findings- Providing recommendation for action- Preparation of presentation material and the final report

- Introducing and promoting Campus 02 at High schools- Representing the university at trade fairs