David Laber Email & Phone Number

Dallas-Fort Worth Metroplex

Irving, Tx

· Created, implemented, and managed monthly processes to report various geographic levels of brand and overall market share in 500+ county footprint within thirteen states allowing for branch level market share accountability that was not previously available· Created, implemented, and managed monthly processes to report sales-to-plan goal progress at the sales representative level providing a tool to sales managers for more effective management· Created, implemented, and managed monthly processes to report salesperson rankings to promote competition and increase sales· Create ad hoc reports as related to market share, sales orders, and salesperson productivity· Assist internal customers with their own spreadsheet/reporting needs utilizing exceptional Excel/Visual Basic programming skills to streamline redundant processes to promote efficiency and expediency

Irving, Tx

· Improved market share reports by redesigning for varying degrees of analysis from county level all the way up to the overall company market share· In 2011, was appointed to take over market share reporting for all regions of the company following five-operating-company merger· Awarded Employee of the Year in 2010 (Dallas branch)Trusted with assisting Vice President of Equipment Depot Texas with confidential projects researching prospective business acquisitions, as well as ad hoc reports and presentations· Created lead distribution system for the North Texas sales force and related sales reporting for Marketing Manager to determine ROI on lead subscription services· Created electronic quote forms for equipment sales and customer service sales representatives to promote efficiency and increased productivity· Awarded Newcomer of the Year Award in 2007 (Dallas branch)· Created efficiency in other departments by assisting internal customers with their own reporting and spreadsheet needs utilizing exceptional Excel/Visual Basic programming skills to streamline redundant processes· Provided ad hoc custom marketing materials for North Texas branches to alleviate backlog of requests submitted to the official graphic artist

Miami/Fort Lauderdale Area

· Created custom monthly sales and commission reports for external national account cruise wholesale partners based on the requirements supplied by each· Appointed to the BETA testing committee and was responsible for writing, testing, and reporting results on all possible software scenarios within the Marketing Business Group that could be affected by software updates and feature add-on roll-outs to Carnival's proprietary CRM and booking software prior to live roll-outs· Trusted assisted to marketing manager with special projects including periodic database scrubbings of duplicate and bad customer account profiles· Appointed as a representative of the marketing department for travel agent FAM tours of the Carnival corporate facility and ships

Television Production

Several classes shy of obtaining bachelor's degree.

Associate Of Arts (A.A.), Radio And Television