David Laird

David Laird Email and Phone Number

Senior Director, Insights and Analytics @ Yahoo
Nashville, TN, US
David Laird's Location
Nashville Metropolitan Area, United States, United States
David Laird's Contact Details
About David Laird

David Laird is a Senior Director, Insights and Analytics at Yahoo. He possess expertise in market research, analytics, strategy, digital media, digital strategy and 23 more skills.

David Laird's Current Company Details
Yahoo

Yahoo

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Senior Director, Insights and Analytics
Nashville, TN, US
Website:
yahoo.com
Employees:
9919
David Laird Work Experience Details
  • Yahoo
    Senior Director, Insights And Analytics
    Yahoo
    Nashville, Tn, Us
    View
  • Yahoo
    Senior Director, Insights & Analytics
    Yahoo Sep 2021 - Present
    Sunnyvale, Ca, Us
    View
  • Verizon Media
    Senior Director, Insights & Analytics
    Verizon Media Jun 2017 - Sep 2021
    New York, New York, Us
    Team leader, focused on advertiser research & consumer insights
    View
  • Yahoo
    Senior Director, Insights & Analytics
    Yahoo Apr 2016 - Jun 2017
    Sunnyvale, Ca, Us
    Team leader, focused on advertiser research & consumer insights
    View
  • Yahoo
    Director, Search Insights
    Yahoo Jan 2014 - Apr 2016
    Sunnyvale, Ca, Us
    Publish consumer and vertical trends leveraging Yahoo Search data
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  • Yahoo
    Director, Vertical Insights
    Yahoo Sep 2011 - Dec 2013
    Sunnyvale, Ca, Us
    Lead ad sales research and campaign effectiveness measurement for the Retail, Tech and Telecom categories
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  • Directv
    Senior Director, Ad Sales Research
    Directv Oct 2010 - Sep 2011
    El Segundo, Ca, Us
    Team lead, TV ad sales research
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  • Yahoo!
    Senior Manager, B2B Marketing Insights
    Yahoo! Jan 2010 - Oct 2010
    Sunnyvale, Ca, Us
    Designed custom research projects aligned with company thought leadership strategy.
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  • Yahoo!
    Senior Manager, Ad Effectiveness
    Yahoo! Sep 2008 - Jan 2010
    Sunnyvale, Ca, Us
    Managed campaign effectiveness solutions and budget decisions.
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  • Yahoo!
    Senior Manager, Sales Insights
    Yahoo! Sep 2005 - Sep 2008
    Sunnyvale, Ca, Us
    Data and strategic recommendations for display advertising sales. Focus on CPG and Pharma markets.
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  • Mpg
    Research Supervisor
    Mpg Sep 2004 - Sep 2005
    New York, Ny, Us
    Provided research consulting solutions for all non-digital media planning and buying teams. Spearheaded Product Placement valuation methodology initiative. Managed proprietary buying and planning tools for the USA region. Authored original Media Landscape report.
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  • Mpg
    Senior Research Analyst
    Mpg Jan 2003 - Sep 2004
    New York, Ny, Us
    Provided research consulting solutions for all non-digital media planning and buying teams
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  • Carat
    Research Analyst
    Carat Nov 2001 - Jan 2003
    London, England, Gb
    Supported Pfizer Pharmaceutical and Consumer Health television planning and buying initiatives
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David Laird Skills

Market Research Analytics Strategy Digital Media Digital Strategy Digital Marketing Advertising Media Planning Online Advertising Web Analytics Mobile Marketing Sem Customer Insight Strategic Partnerships B2b Product Management Integrated Marketing Segmentation Online Marketing Marketing Research Display Advertising Mobile Advertising Data Mining Advertising Sales B2b Marketing Statistical Data Analysis Business Intelligence Online Marketing Analysis

David Laird Education Details

  • Northwestern University
    Northwestern University
    Predictive Analytics
  • Nyu School Of Continuing Professional Studies
    Nyu School Of Continuing Professional Studies
    Sas Data Mining For Marketers
  • Texas Christian University
    Texas Christian University
    Marketing

Frequently Asked Questions about David Laird

What company does David Laird work for?

David Laird works for Yahoo

What is David Laird's role at the current company?

David Laird's current role is Senior Director, Insights and Analytics.

What is David Laird's email address?

David Laird's email address is da****@****dia.com

What is David Laird's direct phone number?

David Laird's direct phone number is +1.408.349*****

What schools did David Laird attend?

David Laird attended Northwestern University, Nyu School Of Continuing Professional Studies, Texas Christian University.

What skills is David Laird known for?

David Laird has skills like Market Research, Analytics, Strategy, Digital Media, Digital Strategy, Digital Marketing, Advertising, Media Planning, Online Advertising, Web Analytics, Mobile Marketing, Sem.

Who are David Laird's colleagues?

David Laird's colleagues are Dilzar Ali, Diana Juarez, Leyla Kuşoğlu, Sienna Diaz, Christine Santiago, Nguyen Thi Hong Nhung, Dj Raag.

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