- Source and procure innovative toys, games, and stationery, thereby enhancing our product catalog with trending items.- Conduct comprehensive analyses of market trends, competitor products, and consumer feedback to guide our product selection strategy.- Strategically manage and optimize product listings across retail stores and e-commerce platforms, maximizing both visibility and sales performance.- Foster and expand partnerships with existing suppliers, while identifying and engaging with potential new partners to diversify our product offerings.- Manage inventory effectively to maintain optimal stock levels and ensure efficient supply chain operations, facilitating timely and effective product replenishment.- Analyze competitive landscapes and market pricing to develop pricing strategies that are both competitive and profitable.- Stay vigilant regarding industry trends, consumer preferences, and competitor strategies to maintain and enhance our competitive edge.

- Achieved company goals, including cost savings, conversion from national brand to own brand. - Strategic sourcing e.g. opening new sourcing regions in APAC countries- Managing product listing and working closely with CFS teams to optimize product visibility online, aligning closely with marketing strategy.- Monitoring and expediting order & shipment, ensuring on-time shipments with tight schedule.- Inventory management by using tools like Power BI and MicroStrategy.- Vendor management, fostering strong vendor relationship, sourcing the right suppliers and ensuring product quality to comply with market standard.- Analysing market trend and competitor activities to ensure competitiveness.- Prepared and arranged buying trips.- Collaborated with vendors, cross-functional teams (CFT), and US buying teams, managing bids, sourcing projects, arranging samples, and conducting meetings with the buying team.- Designed analytical Excel spreadsheets to consolidate and maintain data.

- Achieved company buying targets.- Fostered strong relationships between vendors and UK teams.- Managed product ranges and market analysis- Inventory and Vendor management- Conducted price negotiations and managed project development.- Monitored and expedited orders & shipments aligning with critical path, collaborating with various teams including QA, supply chain, packaging, and the buying team.