David Lamm Email & Phone Number

Irvine, California, United States

The Orange County Riptide is a not-for-profit 501(c)(3) wood bat, summer collegiate baseball organization that competes yearly from June to August. Home games are played at the Championship Baseball Stadium located within the Orange County Great Park in Irvine, California.Led all marketing and promotional efforts for the OC Riptide, including the research, creation, organization, and implementation of comprehensive, integrated marketing plans; drove the generation of revenue via ticket sales and sponsorship sales; planned and supervised event promotions; and prepared and executed game day activities.Accomplishments:• Doubled average attendees per game (2019 – 2023), instituted paid Season Pass pilot program resulting in increased revenue in 2023.• Increased total impressions on terrestrial and digital platforms year over year, including securing the Irvine Auto Center digital billboard in 2022 with over 7 million impressions over the 2-month season.• Increased advertising and sponsorships in 2022 by over $18,000 through targeted sponsorship outreach efforts• Increased sales 500% from 2021 to 2022 and currently on pace to double 2022 gross sales.

Orange County, California, United States

Develop and manage online marketing campaigns for sports and entertainment blogs, mobile applications and web-based businesses, including Cal State Omaha, TailgatingIdeas.com, TeamBarFinder.com, SpringBreak24-7.com, and 24-7Internet LLC. • Create and execute strategic plans for each business’ marketing initiatives to generate brand awareness, engagement, and site traffic with a focus on increasing overall revenue. • Develop, curate and deploy compelling content to drive a stand-out presence considering SEO and Google Analytics• Formulate and launch a cross-platform content strategy of marketing and social media campaigns to boost traffic, engagements, including social media, email, SMS, push notification, SEO and PPC marketing.• Analyze campaign and content performance KPIs, and implement improvements, looking for opportunities for innovation and efficiency amidst a continually changing online landscape.• Establish sales goals to improve the businesses’ profitability.• Independently operate the sales funnel and manage processes to meet advertising and digital retail sales goals.AccomplishmentsPlaced articles / branding spots with the following outlets: Sports Illustrated, Sports Center with Scott Van Pelt, FOX Sports, The Tom Leykis Show, VISA, ESPN The Magazine, the New York Post, Popular Mechanics, , and COSTCO Connection magazine.Developed Cal State Omaha’s digital footprint to include over 2,300 active social media followers, with a monthly average of 73.8K impressions monthly.Launched 1544 Miles to Omaha podcast, with over 80 episodes and 12.5K downloads - proudly hosting several notable players, coaches, and figures in college baseball.Successful sale of TailgatingIdeas.com in 2022

Ontario, California

DeanHouston, Inc. is a full-service, business-to-business integrated marketing communications firm, whose mantra — Eternally Confident. Totally Fearless. — drives its strategic, total immersion approach to leveraging customer opportunities and solving complex customer problems.DeanHouston was named five times to the Inc. 5000 list of the nation's fastest-growing privately held companies. In 2016, it was the only Ohio company to earn a spot on this exclusive list five consecutive years. Now the 13th largest advertising and marketing firm in the 17-county Greater Cincinnati region, DeanHouston has made the Cincinnati Business Courier's Fast 55 list three consecutive years.• Develop and execute marketing campaigns to drive increased awareness, credibility, and revenue of the business and brand• Enhance client profiles and exposure via targeted B2B marketing campaigns, trade show presence and promotional programs• Seek out and maximize opportunities to increase revenue and profitability including price packaging and process streamlining • Design and oversee all Social Media campaigns to increase company visibility and brand awareness among industry professionals• Strategic and tactical budget accountability, provide leadership to the California based marketing and design department staff

Orange County, California Area

24-7 Internet was an international DVD rental and sales service similar to the early years of Netflix. The business, in its prime, had an annual revenue of $30 million. The business moved to Nevada in 2014 and has since closed its doors.• Develop and execute marketing campaigns to drive increased awareness, credibility, and revenue of the business and brand• Enhance vendor relationships via targeted B2B (studio) and B2C (viewer/buyer) marketing campaigns, trade show presence and innovative promotional programs• Seek out and maximize opportunities to increase revenue and profitability including price negotiations and web access and purchase process streamlining • Design and oversee all Social Media campaigns to increase company visibility and brand awareness among consumers and industry professionals• Set and maintain operational budget, provide leadership to operations, purchasing and customer service department staff• Manage and develop operations, warehouse, purchasing and customer service staffAccomplishments:• Reduced annual purchasing costs year over year by 14% • Increased customer subscription by 100% for 3 years running (2004 – 2007)• Promoted the business live on L.A. radio station KROQ the “Kevin and Bean Show” (2005)

Orange County, California Area

24-7 Internet was an international DVD rental and sales service similar to the early years of Netflix. The business, in its prime, had an annual revenue of $30 million. The business moved to Nevada in 2014 and has since closed its doors.• Managed brand, PR, media relations, SEO and SEM, corporate positioning, product launches, advertising and trade show marketing• Coordinated and evaluated advertising and promotions to ensure alignment with business goals• Negotiate contracts with vendors and distributors to manage product distribution• Execute Public Relations initiatives (online & terrestrial) to increase company visibility and meet business sales and revenue targetsAccomplishments:• Increased website traffic by over 298,000 hits per month • Increased sales/rental revenue by 18% within first six months of hire

Greater Los Angeles Area

The National Hot Rod Association, the largest auto racing organization in the world, has come a long way since Wally Parks founded it in 1951.• Primary contact to local and national media for the NHRA’s premier drag racing series; distributed official statements; spokesman for the National Hot Rod Association. • Organized advance promotion and hosted press conferences and national conference calls; arranged driver interviews/appearances with local and national media. • Generated on-site event results/statistics, oversaw satellite uplink feeds, broadcast communications and issued press credentials

Bachelor Of Arts, Political Science - Public Admistration

Activities and Societies: Sigma Nu, Broadcast Journalism Student Association

Bachelor Of Arts, Communications - Broadcast Journalism

Activities and Societies: Titan Football, Sigma Nu, Order of Omega, New Student Orientation,Sigma Nu Fraternity, New Student Orientation.