David Lanham Email & Phone Number

Naperville, Il, Us

• Administered large book of business totaling $19M in 2022 (up 24% from initial start date and despite pandemic/supply chain issues). • Managed specialty and off-price accounts: Bed Bath & Beyond, Party City, Macy’s, JCP, Belk, TJX Companies, Ross, and Burlington. • Oversaw P&L management, assortment planning, seasonal assortment selling, inventory forecasting, and customer relationship management. • Managed multiple product categories including food, bakeware, and kitchen gadgets. • Facilitated communication to cross-functional teams regarding customer needs and standards of the marketplace. • Secured new incremental programs at Macy’s and Belk to triple overall sales.• Increased overall margin at BBB by $600,000 by implementing spec changes and revising current contract terms.• Created closeout selling strategy working with cross-functional teams in finance, IT, and inventory planning.• Increased customer portfolio by adding new profitable customers in off-price channel such as TJ Maxx, Homegoods, Burlington, Ross, DD's, Macy's Backstage, and Christmas Tree Shops.• Led onboarding of three new NAMs and continued to act as senior NAM on home channel team.

Austin, Texas, Us

• Managed Mass accounts including Walmart US, WM Canada, Target, Meijer, Fred’s, Kirkland’s, BBB, and Big Lots. • Oversaw multiple product categories including picture frames, clocks, mirrors, art, and wall décor. • Managed all aspects of customer relationship from P&L to assortment. • Worked on product development specific to assigned accounts and also private label. • Created online assortment for direct-to-consumer selling and opened various new E-Commerce accounts. • Obtained exclusive supplier agreements at Fred’s, WM Canada, and Big Lots.• Opened new accounts: Big Lots, Kirkland’s, Target, and multiple e-commerce sites.• Increased overall sales by 40% in 2018 in categories with modest industry growth of 5%.• Created and executed E-Commerce strategy that yielded increases in sales of 50% YOY for four consecutive years.• Managed all e-commerce accounts (Amazon, Walmart, Target, Houzz, Overstock, Wayfair, Jet, Home Depot, and Hayneedle).• Traveled to China to work directly with factories to create “Ready to Ship” packaging for e-commerce in order to reduce domestic handling fees.

Irving, Tx, Us

• Managed strategy for Pet specialty, Grocery and Mass accounts. • Led development of annual business plan, ensuring alignment with brand strategy. • Supported field sales by providing tools, presentations, and leading cross-functional teams to ensure success. Presented brand team with customer insights for new product introductions. Owned brand/channel customer P&L. • Managed promotional evaluation process and trade fund. • Improved pet specialty strategy to meet all deliverables and customer needs, reducing timelines by 50%. Managed field sales team and internal teams to increase overall OUT! Pet Care sales by 42%. • Obtained exclusive supplier agreements at Walmart US, WM Canada, and Zellers. Increased SKU count at top three retailers by 140% in one year. • Built OUT! Pet Care Brand awareness through initial sponsorship with NASCAR race team. • Implemented post promo audit process to track ROI. Initiated and executed promotional calendar and created fact-based selling presentations.

Coral Gables, Florida, Us

• Managed business analysis team on Walmart account, including 13 categories totaling approximately $500M. Category advisor role in three main Del Monte Fresh commodities. • Drew modulars for multiple Walmart categories using ProSpace. • Provided analytical support to cluster modular performance process within Walmart. • Developed and streamlined annual business plans and budgets by commodity. • Created new processes to provide better analytics to Del Monte Fresh and Walmart. • Managed growth and development of analytical team, in addition to training other departments. Improved markdowns 18% by working with replenishment to streamline supply chain.