David Lanham Email & Phone Number

Naperville, IL, US

• Administered large book of business totaling $19M in 2022 (up 24% from initial start date and despite pandemic/supply chain issues).
• Managed specialty and off-price accounts: Bed Bath & Beyond, Party City, Macy’s, JCP, Belk, TJX Companies, Ross, and Burlington.
• Oversaw P&L management, assortment planning, seasonal assortment selling, inventory forecasting, and customer relationship management.
• Managed multiple product categories including food, bakeware, and kitchen gadgets.
• Facilitated communication to cross-functional teams regarding customer needs and standards of the marketplace.
• Secured new incremental programs at Macy’s and Belk to triple overall sales.

Austin, Texas, US

• Managed Mass accounts including Walmart US, WM Canada, Target, Meijer, Fred’s, Kirkland’s, BBB, and Big Lots.
• Oversaw multiple product categories including picture frames, clocks, mirrors, art, and wall décor.
• Managed all aspects of customer relationship from P&L to assortment.
• Worked on product development specific to assigned accounts and also private label.
• Created online assortment for direct-to-consumer selling and opened various new E-Commerce accounts.
• Obtained exclusive supplier agreements at Fred’s, WM Canada, and Big Lots.

Irving, TX, US

• Managed strategy for Pet specialty, Grocery and Mass accounts.
• Led development of annual business plan, ensuring alignment with brand strategy.
• Supported field sales by providing tools, presentations, and leading cross-functional teams to ensure success. Presented brand team with customer insights for new product introductions. Owned brand/channel customer P&L.
• Managed promotional evaluation process and trade fund.
• Improved pet specialty strategy to meet all deliverables and customer needs, reducing timelines by 50%. Managed field sales team and internal teams to increase overall OUT! Pet Care sales by 42%.
• Obtained exclusive supplier agreements at Walmart US, WM Canada, and Zellers. Increased SKU count at top three retailers by 140% in one year.

Coral Gables, Florida, US

• Managed business analysis team on Walmart account, including 13 categories totaling approximately $500M. Category advisor role in three main Del Monte Fresh commodities.
• Drew modulars for multiple Walmart categories using ProSpace.
• Provided analytical support to cluster modular performance process within Walmart.
• Developed and streamlined annual business plans and budgets by commodity.
• Created new processes to provide better analytics to Del Monte Fresh and Walmart.
• Managed growth and development of analytical team, in addition to training other departments. Improved markdowns 18% by working with replenishment to streamline supply chain.