David Lanham

David Lanham Email and Phone Number

National Account Manager | Consumer Packaged Goods | Strategic Planning | Results Driven | Objective Leader @ Wilton Brands
David Lanham's Location
Houston, Texas, United States, United States
About David Lanham

A motivated and results-oriented national account manager with demonstrated success in sales, budgeting, forecasting, solution selling, business analysis, product development, profitability, and promotional strategy. Proficient in selling all retail channels including extensive knowledge of E-Commerce. Excels at building productive account relationships and coaching cross-functional teams. Proven ability to open major new accounts, , drive significant sales growth, and improve margins.

David Lanham's Current Company Details
Wilton Brands

Wilton Brands

View
National Account Manager | Consumer Packaged Goods | Strategic Planning | Results Driven | Objective Leader
David Lanham Work Experience Details
  • Wilton Brands
    National Account Manager
    Wilton Brands 2019 - Present
    Naperville, Il, Us
    • Administered large book of business totaling $19M in 2022 (up 24% from initial start date and despite pandemic/supply chain issues). • Managed specialty and off-price accounts: Bed Bath & Beyond, Party City, Macy’s, JCP, Belk, TJX Companies, Ross, and Burlington. • Oversaw P&L management, assortment planning, seasonal assortment selling, inventory forecasting, and customer relationship management. • Managed multiple product categories including food, bakeware, and kitchen gadgets. • Facilitated communication to cross-functional teams regarding customer needs and standards of the marketplace. • Secured new incremental programs at Macy’s and Belk to triple overall sales.• Increased overall margin at BBB by $600,000 by implementing spec changes and revising current contract terms.• Created closeout selling strategy working with cross-functional teams in finance, IT, and inventory planning.• Increased customer portfolio by adding new profitable customers in off-price channel such as TJ Maxx, Homegoods, Burlington, Ross, DD's, Macy's Backstage, and Christmas Tree Shops.• Led onboarding of three new NAMs and continued to act as senior NAM on home channel team.
  • Nbg Home
    National Account Manager
    Nbg Home 2014 - 2019
    Austin, Texas, Us
    • Managed Mass accounts including Walmart US, WM Canada, Target, Meijer, Fred’s, Kirkland’s, BBB, and Big Lots. • Oversaw multiple product categories including picture frames, clocks, mirrors, art, and wall décor. • Managed all aspects of customer relationship from P&L to assortment. • Worked on product development specific to assigned accounts and also private label. • Created online assortment for direct-to-consumer selling and opened various new E-Commerce accounts. • Obtained exclusive supplier agreements at Fred’s, WM Canada, and Big Lots.• Opened new accounts: Big Lots, Kirkland’s, Target, and multiple e-commerce sites.• Increased overall sales by 40% in 2018 in categories with modest industry growth of 5%.• Created and executed E-Commerce strategy that yielded increases in sales of 50% YOY for four consecutive years.• Managed all e-commerce accounts (Amazon, Walmart, Target, Houzz, Overstock, Wayfair, Jet, Home Depot, and Hayneedle).• Traveled to China to work directly with factories to create “Ready to Ship” packaging for e-commerce in order to reduce domestic handling fees.
  • Nch Corporation
    Director Of Sales Planning
    Nch Corporation 2008 - 2011
    Irving, Tx, Us
    • Managed strategy for Pet specialty, Grocery and Mass accounts. • Led development of annual business plan, ensuring alignment with brand strategy. • Supported field sales by providing tools, presentations, and leading cross-functional teams to ensure success. Presented brand team with customer insights for new product introductions. Owned brand/channel customer P&L. • Managed promotional evaluation process and trade fund. • Improved pet specialty strategy to meet all deliverables and customer needs, reducing timelines by 50%. Managed field sales team and internal teams to increase overall OUT! Pet Care sales by 42%. • Obtained exclusive supplier agreements at Walmart US, WM Canada, and Zellers. Increased SKU count at top three retailers by 140% in one year. • Built OUT! Pet Care Brand awareness through initial sponsorship with NASCAR race team. • Implemented post promo audit process to track ROI. Initiated and executed promotional calendar and created fact-based selling presentations.
  • Del Monte Fresh Produce
    Manager Of Business Analysis/Category Advisor
    Del Monte Fresh Produce 2005 - 2008
    Coral Gables, Florida, Us
    • Managed business analysis team on Walmart account, including 13 categories totaling approximately $500M. Category advisor role in three main Del Monte Fresh commodities. • Drew modulars for multiple Walmart categories using ProSpace. • Provided analytical support to cluster modular performance process within Walmart. • Developed and streamlined annual business plans and budgets by commodity. • Created new processes to provide better analytics to Del Monte Fresh and Walmart. • Managed growth and development of analytical team, in addition to training other departments. Improved markdowns 18% by working with replenishment to streamline supply chain.

David Lanham Education Details

  • Texas Tech University - Rawls College Of Business
    Texas Tech University - Rawls College Of Business
    & General Business

Frequently Asked Questions about David Lanham

What company does David Lanham work for?

David Lanham works for Wilton Brands

What is David Lanham's role at the current company?

David Lanham's current role is National Account Manager | Consumer Packaged Goods | Strategic Planning | Results Driven | Objective Leader.

What schools did David Lanham attend?

David Lanham attended Texas Tech University - Rawls College Of Business.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.