David Laskar Davidrlaskar@Gmail.Com Email & Phone Number

Montreal, Canada Area

Accomplishments • Since taking overly the weekly on site and email promotions, I contributed to record sales including a 5% increase in the March 2015 alone. • Created a friends and family campaign based around a coupon the subscriber could use or gift to a friend/family member. Generated $30k in revenue with first use and gained 500 additional subscribers.• Took over a floundering affiliate program researching and connecting with top affiliates in our field. Negotiated agreeable terms and placement opportunities. Spearheaded an ongoing refresh of graphics available for affiliates to ensure they had the latest promos with properly branded imagery. • Started in an online data analyst capacity and within one year took over the operation of the online marketing arm of SelectShops responsible for 15% of all business. • Responsible for launching google reviews across all sites and incorporating into multiple customer touch points such as directly after point of sale and in follow up emails. Now have over 300 reviews and growing.Responsibilities • Organize and manage the twice a week advertising campaigns from ideation to graphic design to launch. • Manage the operation of the affiliate program including acquiring new affiliates, search for new promo opportunities and ensure up to date graphics are available.• Manage the automated retention campaigns through email service provider ExactTarget including eblasts, offer updates, deliverability, organization of the subscriber base and engage previous customers to encourage return business.• Regularly meet with suppliers to go over performance, market trends and upcoming promotional opportunities.• Track and analyze Google Analytics data to effectively leverage KPI's on an ongoing basis.

Montreal, Canada Area

Accomplishments:• Successfully managed a particularly difficult client’s expectations resulting in an additional contract.• Followed industry trends and competitors to create and update a database giving future line of sight to draw on for clients and production teams.• Created copy and layout for a promotional pamphlet resulting in keen interest of a new display when unveiled at a recent tradeshow.Responsibilities:• Responsible for following up with clients on the success of a given campaign and incorporating feedback with production team moving forward.• Focus on project execution, briefing internal teams and developing and managing timelines.• Financial responsibility; following up on outstanding orders and payments and creating a mutually agreeable timeline for the client and DEM Creations.• Junior copywriter in the role of creating descriptive and colorful language describing new display models.

Toronto, On

Clients: Sears/Chase, Reckitt Benckiser Accomplishments:• Successfully turned around a strained client relationship by analyzing client input and using this information to cultivate ‘best practices’ leading to renewed confidence and a rejuvenated partnership.• Became the account lead in an Account Executive role on an ongoing direct mail campaign for Sears that was distributed nationally to over one million households per week.• Gained the confidence, trust and respect of my internal team on many integrated campaigns.Responsibilities:• Responsible for creating client facing and internal documents including copy, translation and presentation decks, workback schedules, initial estimates and adjustments, BCR updates as well as email, eblast and website adjustments and refreshes.• Managed resource allocation, contact reports from meetings with clients and daily status updates of ongoing projects.• Focus on project execution, proof reading, briefing internal teams, developing and managing timelines and financial responsibility.• Insured accurate quality control for digital and print media assets by liaising between the account services, production, creative and financial teams’ effectively managing clients timelines and the integrity of their feedback.

Montreal Qc, Victoria Bc, Sydney/Surfer'S Paradise Australia

Due to my demonstrated attention to detail and multi-tasking ability I was hired at a variety of restaurants covering multiple positions. Developed a strong work ethic and gleaned the importance of surrounding oneself with knowledgeable individuals to learn from. Throughout my involvement in restaurants I honed these skills while also grasping the importance of strong client relations.• Was an integral part of opening a restaurant in Sydney, Australia demonstrating my ability to show value through my industry experience taking on a managerial roll overseeing multiple aspects of daily operations. • Managed inventory, reservations and daily cash flows.• Ensured an amicable customer experience by creating a lasting impression.

Montreal, Qc

Taught groups of up to 4 students while managing and developing learning module activities. Regularly engaged teachers and other monitors to discuss the assets and techniques being used and applying our findings to better the program as a whole.• Applied student feedback to positively enhance their experience by modifying the learning modules to best suit their needs.• Maintained a regular meeting schedule with teachers to evolve activities to best support their syllabus.• Researched industry best practices to provide students with the most current and effective teaching methods.

Bachelor Of Business Administration (Bba), Business, Management, Marketing, And Related Support Services

Bachelor Of Business Administration (B.B.A.), Marketing/Sociology