David Later Email and Phone Number

Immersed in a dynamic role that has allowed me to contribute significantly to various aspects of our digital marketing strategies, including Email Marketing and SEO at Beechfield Brands - Leading supplier of quality, innovative products in the rebrandable accessories market. As a digital marketing apprentice my role is ultimately to advertise Beechfield Brands products from the group of companies via digital means. I had to come into this role and be dynamic, be prepared to bring fresh ideas, and drive the growth of the group of companies through digital marketing techniques and channels. This came via updating and managing the Five company websites, creating, and updating, interesting and unique written and visual content to increase engagement through our digital channels. My knowledge of email marketing, SEO and website development, content marketing, data and analytics, coding and social media has increased tremendously since the start of my apprenticeship. I've also developed strong communication skills, working closely with external developers and internal teams, using platforms such as Microsoft Teams, Outlook, Slack, Jira & Confluence. My proactive approach ensured that our website remained engaging and relevant whilst I also coordinated with translation services, to ensure that our content resonated with our diverse audience, enhancing accessibility and engagement. Suggested additional ways of adding value and attracting potential members - This initiative aligned with our broader strategy to enhance engagement and sign-up rates. I developed data analysis skills whilst utilising Google Analytics to monitor metrics and performance of the Five brand sites (Beechfield Brands, Beechfield Original Headwear, BagBase, Quadra Bags & Westford Mill.) Additionally, I discovered and suggested a range of digital tools via maintaining an interest in new trends and tools.