Leads the development of Category Strategy and Solutions based on Shopper and Channel understandings.● Responsible for Commercial Planning Process that ensure all activations and trade plans delivers the 5 Point KPIs (Net Sales, Average Selling Price, Customer & Consumer Investment % and Margin)● Lead the development of Omni Channel Strategy for category● Represented Sales Division in the development and delivery of Revenue Growth Management

I started my career in Indirect Trade (GT) managing North and East Coast of West Malaysia. I was then promoted to lead WM Indirect Trade. Manages distributors and customers to develop long term business partnership to ensure continuity and delivering business objectives.● Under my leadership, West Malaysia Sales Team delivered continuous profitable growth for 3 since 2018.● During Covid19 pandemic, turnaround plan with changes to Sales Scheme and Trade offers to ensure Internal and… Show more I started my career in Indirect Trade (GT) managing North and East Coast of West Malaysia. I was then promoted to lead WM Indirect Trade. Manages distributors and customers to develop long term business partnership to ensure continuity and delivering business objectives.● Under my leadership, West Malaysia Sales Team delivered continuous profitable growth for 3 since 2018.● During Covid19 pandemic, turnaround plan with changes to Sales Scheme and Trade offers to ensure Internal and External stakeholders remained positive and confident. Resulted in overachievement above Goal and with margin.● An inspiring leader who can motivate the team with an attrition rate improvement from 45% to 15% since 2017 onwards Show less

Manages Planning for Key Account Customer and maximizing all ROI. Plan and innovate 5Ps for New Products Launches and continue innovative strategy to drive growth.● Handled #1 Key Account for RB, Mydin. Strengthen the partnership through Joint Business Plans. Delivered strong double digit Growth● Identified and Developed New Channel opportunity (Corporate Sales)● Distribution for Durex tripled from via Durex Checkout Counter Program initiative.

Leads the implementation of Category Solutions based on Shopper and Channel understanding with TESCO.● Pioneered Tesco PGRS (Product Growth Review Strategy) with NESTLE. This project leads to space efficiency and ROI improvement, plus delivered the desired growth for the category. This Initiative was shared as Best in Class practice for the Zone AOA region.