David Lee Email & Phone Number

California, United States

Berwyn, Pennsylvania, Us

During tenure, I led the corporate and product marketing organization in completely transforming Yodlee’s go-to-market approach. Leveraging advanced marketing techniques and technologies, I rebuilt the department into a full-funnel, metric-oriented marketing practice successfully driving brand awareness, brand consideration, and demand generation. From contributing very little to new sales, marketing now influences well over one-third of Yodlee’s annual new bookings and pipeline opportunities. Behind this completely transformed marketing approach, I was able to help the company IPO and later, be successfully acquired by Envestnet.

Milpitas, Ca, Us

Overseeing marketing communications, brand management, and advertising for this leading IT security company, I was able to help successfully drive the company up-market from its SMB roots into the enterprise. In my leadership role, I directed all marketing plan development and budget oversight, helping to grow SonicWALL and its expansive ecosystem of channel partners. Our marketing efforts helped deliver consistent year-over-year revenue growth. As a crowning achievement, we were acquired by Dell in 2012.

Santa Clara, California, Us

Oversaw all marketing initiatives for the Palm Operating System that powered Palm, Samsung, Sony, LG, and others. Rebuilt marketing plans and all related programs to help drive brand awareness and recognition. I also helped lead PalmSource in re-signing Palm to a multi-year software license and in negotiating the sale of the Palm brand back to Palm.

Founder of Mnemonic which provided marketing consulting services for Visa, HP, Palm, and start-up organizations.

Overseeing a 20-person department, I led marketing, product management, program management, account management, data mining, and the acquisition & retention group for this e-wallet technology. Obongo was successfully acquired by AOL.

Santa Clara, California, Us

I led a 15-person team in developing the marketing vision and strategy for the global expansion of Palm. This endeavor included: garnering proper marketing investment levels to drive global expansion; introducing a new brand architecture including new brand design; and instituting a formal annual marketing planning process. My efforts helped the company experience 2X revenue growth during my tenure.

San Francisco, California, Us

Directed 2 marketing teams and FCB Advertising in the strategic management of all marketing and advertising for the “kids and young teen” segments of the Levi’s brand. I led the launch of the highly successful Levi’s wide leg jean endeavor. This new product significantly grew the business and garnered several Best New Product and Campaign of the Year awards. 1993-1995 SENIOR ADVERTISING MANAGER - LEVI’S MENS JEANS: Promoted to oversee the company’s #1 priority - the $30m Levi’s Loose marketing initiative. 1992 ADVERTISING MANAGER: Launched Levi Strauss Signature brand.

Chicago, Illinois, Us

Managed all aspects of the Kellogg’s and Eggo Waffles businesses. Oversaw development of marketing plans, creative, production and media planning. Selected for Kellogg’s International role overseeing and coordinating advertising for Latin America, Europe and Asia Pacific.

Purchase, New York, Us

1987-1989 BRAND MANAGER - PUSS N’ BOOTS: Among the “top 25%” of my Quaker Oats class in earning promotion to Brand Manager. Of note, I drove double-digit revenue growth during my tenure.Jan. to Jun.1987 ASSISTANT BRAND MANAGER - KING KUTS: Assigned to the division’s top priority for the fiscal year. Successfully launched this new brand.1986 ASSISTANT BRAND MANAGER - KEN’L RATION: Oversaw restage of the Tender Chops dry dog food brand. It was the pet food division’s #1 priority that year.

Cincinnati, Ohio, Us

Duncan Hines Specialty Mixes Brand Management team

Mba, Marketing

Ba, Political Economies

Ibm Certification: Artificial Intelligence (Ai)