David Leigh is a Co-Founder at xyz.exchange. He possess expertise in business strategy, business model design, media planning, media buying, art direction and 1 more skills. Colleagues describe him as "David is hard working, full of great ideas and is a man who thinks outside the box. David is an excellent strategist with a clear vision of his desired outcome and the steps needed to get to the required destination. David's communication skills are second to none and his planning is meticulous. When working with him it was a pleasure to explain highly technical concepts and potential problems to him and to watch his amazing brain digest the information and work on solutions. A dear friend, A great guy and an absolute pleasure to be around." and "Since 2008 David Leigh has worked for us as both employee and freelance consultant in the areas of strategy formulation and planning, corporate design and branding and digital marketing. The work he has done for us has been consistently excellent. David is an original and lateral thinker, with a knack for anticipating emerging trends and the ability to translate these insights into practical action and competitive advantage. He has an acute understanding of market segmentation and strategic positioning, and a flair for cutting edge aesthetics in corporate identity and design. He combines this with long experience and a helicopter view of social media and digital to provide a package of services that we have found truly invaluable over the last 10 years."
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Co-FounderXyz.ExchangeLondon, Gb -
Visiting Lecturer, Industry Advisor & Student MentorLondon College Of Fashion, University Of The Arts London Mar 2021 - PresentLondon, GbWorking closely with the Womenswear course leader and team to embed strategic business model design and an Industry 4.0 / Web 3.0 ('fashion industry 2.0') understandings into their students learning, development and outcomes. Alongside this, I’m assisting this department to explore how they understand and communicate their course to the wider world going forward - into 'the new normal'.Both the lecturing and consultancy have focused on guiding participants on building circular value propositions as part of their business models.More recently I have been lecturing across the Fashion Business School and the Fashion Communications School, as well as sitting on competition panels and being a student mentor to the winners. -
Co-FounderXyz.Exchange Mar 2020 - PresentLondon, GbDesigned to be ‘a clean sheet’ for the fashion industry: a new digital system designed from the ground up, with a mission to help the industry become more democratic, diverse and sustainable. *Currently in private development* -
Founding MemberCircular Vision Jan 2018 - PresentCircular Vision is a community of like-minded businesses that are working together to make fashion more sustainable. It exists to present its ventures to new audiences and find the right investors to support and nurture the shared vision of these businesses. -
Consultant Brand & Business StrategistPersonal Presentation Ltd. Jan 2016 - PresentLondon, England, GbFurther to initiatives that I instigated whilst employed by them (2008-09) and again as a client of my agency Lynch & Leigh (2012). In 2015 I first quickly refreshed their current identity and website and then turned my attention to the longer term. I undertook a period of research involving Q&A’s and focus groups which I then eventually developed into a new business model, brand identity and long term business strategy, which was activated in 2020. Alongside this I have assisted with the company's ongoing day to day marketing, PR and advertising actions. -
Co-FounderSwim Xyz May 2018 - Jun 2021With a specific interest in independent directional brands, SWIM XYZ was a concept store founded in east London with a progressive and global vision centred around trans-seasonality and transparency. They curate directional contemporary fashion, lifestyle product and music.SWIM XYZ believed that style should be neither defined nor inhibited by a singular point in time. The lifespan of a design can be circular, both for the individual and the environment. So they encourage designers to work to their own rhythms and cycles and present their collections in a cross section of past, present and future.My main activities within this company revolved around being CEO and Strategy Director of this fashion-tech Startup.Key findings from this project have been taken into the xyz.exchange project. -
FounderLive Archives Jan 2015 - Jul 2018Research project.As a curated space outside the established institution, they challenged not only the idea of how fashion is shown, but how it is owned, collected and recorded.LIVE ARCHIVES began life in 2015 when they held their first series of events in Hackney, London in collaboration with a local vintage boutique and private archive, combining the LIVE ARCHIVES founders' backgrounds as innovative creative consultants with the Hackney boutique's collection of rare directional pre-owned clothing. Along with other notable collaborators, they explored new angles in past season fashion and redefined what an archive can be for the industry. LIVE ARCHIVES believe that the past is integral in informing the sustainable future of fashion. And that in a socially responsible economy, the future has the power to augment the past. -
Brand Manager/ Creative StrategistUnderground England Mar 2014 - Dec 2015London, Greater London, GbIn-house Brand Manager.Consultant Creative & Business StrategistFreelance Creative/ Art-director (Paris SS15 showroom only)In 2014 I was invited to update the then largely realised Brand, Product and Marketing Strategy I had originally devised in 2011 (as part of the work LYNCH + LEIGH undertook for the brand). During this time I had to also help lead a merger negotiation with a prospective new partner and investor. The contractual term negotiations became quite complex. Additionally, as an extension of my role as Brand Manager I was fortunate enough to have my first official experience as an Art-director for the SS15 sales showroom in Paris. -
Head Of Research, Development And InnovationAsk Us For Ideas Jan 2011 - Jan 2014London, GbASK US FOR IDEAS (AUFI)AUFI is an online service and creative tool (initially called AskUsForIdeas.com). I provided much of the initial ideation, direction and IP advice. After the first version of the service launched, I was offered the role of part time Head of Research, Development and Innovation in return for equity share. -
Co-Founder And Managing DirectorLynch+Leigh Jun 2009 - Jun 2013Co-founder & Managing DirectorBusiness DevelopmentA partnership with designer Will Lynch in which I navigated between multiple roles as strategist, planner, media planner/buyer, account handler and business consultant.Our initial offering at LYNCH + LEIGH was branding, design, and web development to small production companies and independent designers. It quickly grew to work with fully established agencies and international fashion and sport enterprises on company and brand development, strategy, e-commerce, marketing and advertising, and product development. LYNCH + LEIGH provided consultancy to medium and large sized agencies on worldwide technology, fashion, trends, PR, experiential and special projects. LYNCH + LEIGH traded from its Hackney studio between 2009 and 2013. -
Marketing DirectorPersonal Presentation Ltd. Mar 2008 - Aug 2009London, England, GbI was the in-house Marketing Director during this period. -
FounderNlbp Jan 1999 - Jan 2009NLBP was the holding company for a series of inventions and business ideas that I developed with the goal of securing investment. Although none of them crystallised into significant commercial success, the learnings and exposure they afforded me have been immeasurably important in informing my career and my ability to deliver for my clients.
David Leigh Skills
Frequently Asked Questions about David Leigh
What company does David Leigh work for?
David Leigh works for Xyz.exchange
What is David Leigh's role at the current company?
David Leigh's current role is Co-Founder.
What skills is David Leigh known for?
David Leigh has skills like Business Strategy, Business Model Design, Media Planning, Media Buying, Art Direction, Intellectual Property.
Who are David Leigh's colleagues?
David Leigh's colleagues are Harry Mack.
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