David Leppert

David Leppert Email and Phone Number

Strategic Foodservice Sales & Marketing Executive | Brand Development | Multichannel Marketing | Distribution
David Leppert's Location
Estero, Florida, United States, United States
David Leppert's Contact Details

David Leppert work email

David Leppert personal email

n/a
About David Leppert

Innovative, results driven Sales, Systems and Operations Executive with broad-based experience across key business segments and market channels for Fortune 50 Food Service company. My expertise includes conceptualization and management of well-targeted sales programs to support market-driven business organizations, brand development campaigns and new product launches. My success in strategic and tactical marketing is based on expertise in operations and finance management coupled with strong decision-making skills and leadership abilities. I am experienced in strategic planning and tactical execution of massive product rollouts, brand development campaigns, value-added product concepts, busi¬ness operations projects, and organizational reengineering initiatives. The value I bring to an organization is in the creation of sales opportunities, building value, winning market share and boosting revenues.To learn more, contact me at David@LeppertFS.com or 972-849-2446

David Leppert's Current Company Details

Strategic Foodservice Sales & Marketing Executive | Brand Development | Multichannel Marketing | Distribution
David Leppert Work Experience Details
  • Self-Employed
    Retired Foodservice Industry Expert
    Self-Employed 2018 - Jul 2023
    I Deliver value by assisting suppliers to grow profitable sales in the foodservice industry through: > Sales Strategy Development> Marketing Planning and Execution Design> Trade Promotion Strategy and Execution Optimization> E-Commerce Product Information Management Process Development> Operator Sales Data Collection and Reporting Process Development
  • Frito Lay
    Director Field Support - Pepsico Foodservice
    Frito Lay Apr 1996 - Jun 2018
    Plano, Tx
    Oversee development and execution of sales resources including customer relationship management, systems, operator sales data collection, trade spend execution systems, order transaction systems and ecommerce product information. Executive liaison for PepsiCo on industry efficiency initiatives including EDI, traceability and ecommerce product information. • Developed and executed processes to provide complete product information to support distributors ecommerce systems. • Instituted procedures to ensure that information provided was meeting customer expectations and supporting their sales efforts (GDSN).• Led effort to upgrade product labeling capabilities to support major customers’ requirements to support product traceability information (GS1-128 labeling).
  • Frito Lay
    Associate Product Manager
    Frito Lay Jan 1994 - Apr 1996
    Plano, Tx
    Oversight for leveraging technology to assist in driving change, grow the business and sustain revenue streams. Develop system solutions to marketing, merchandising, supply chain and management reporting issues integrated into the entire sales process.• Managed strategy and deployment of new Customer Relationship Management (CRM) program to meet the needs of merged PepsiCo Foodservice and Vending Sales organization in less than 90 days• Provided guidance to technology teams in the development of a $3 million transaction processing system designed to improve service and increase pricing flexibility.• Led the national foodservice business segment through dynamic growth in two years. Increased sales from $135 million to $255 million and improved account penetration by a factor of 15.
  • Frito Lay
    Foodservice Channel Manager
    Frito Lay Oct 1992 - Dec 1993
    Baltimore, Maryland Area
    Responsibility for a $30 million field sales operation. Provided strategic guidance to 16 Territory Managers utilizing an entrepreneurial approach to new business development, marketing, budgeting, relationship building and customer fulfillment. • Expanded and protected the critical relationship with Daka (now part of Compass Group). • Structured and successfully negotiated an incentive-based deal to concen¬trate field sales activities on Frito-Lay’s higher margin products. Delivered a $600,000 increase in sales within the first year.
  • Frito Lay
    Sales Area Manager
    Frito Lay Oct 1987 - Sep 1992
    Baltimore Md And Memphis, Tn
    Charged to open new markets, expand business channels and increase revenues in two separate markets, each with unique and complex sales and customer service challenges. Increased line items and improve product positioning in major business channels, strengthened key account relationships, and improved service levels. • Distinguished by the Herman W. Lay national sales award for achieving the greatest improvement in business volume – 12% higher than any other region. • In two separate markets, lead rollout of sales to foodservice distributors. Successfully opened all targeted distributors in both markets. • Led aggressive marketing and relationship building efforts with key distributors. In most competitive market in the country boosted revenues from $6.9 million to $14 million in four years.
  • Frito Lay
    Territory Sales Manager
    Frito Lay Jan 1986 - Sep 1987
    Miami/Fort Lauderdale Area
    Responsible for starting the foodservice business in South Florida.• Built the Southern Florida market into the top-performing territory for foodservice. Drove foodservice revenues from 0 to $1.1 million and increased vending revenues 25% in less than 18 months.• Secured major accounts including; Subway, Marriott, Carnival Cruise Lines, Dade and Broward schools. Opened all major Foodservice Distributors in the territory.

David Leppert Skills

Key Account Development Process Improvement Leadership Food Consumer Products Food Service Management Budgets Grocery National Accounts Iri Forecasting

David Leppert Education Details

Frequently Asked Questions about David Leppert

What is David Leppert's role at the current company?

David Leppert's current role is Strategic Foodservice Sales & Marketing Executive | Brand Development | Multichannel Marketing | Distribution.

What is David Leppert's email address?

David Leppert's email address is da****@****lay.com

What schools did David Leppert attend?

David Leppert attended University Of Florida, University Of Florida - Warrington College Of Business.

What skills is David Leppert known for?

David Leppert has skills like Key Account Development, Process Improvement, Leadership, Food, Consumer Products, Food Service, Management, Budgets, Grocery, National Accounts, Iri, Forecasting.

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