David Leppert Email & Phone Number

I Deliver value by assisting suppliers to grow profitable sales in the foodservice industry through: > Sales Strategy Development> Marketing Planning and Execution Design> Trade Promotion Strategy and Execution Optimization> E-Commerce Product Information Management Process Development> Operator Sales Data Collection and Reporting Process Development

Plano, TX

• Oversee development and execution of sales resources including customer relationship management, systems, operator sales data collection, trade spend execution systems, order transaction systems and ecommerce product.
• Developed and executed processes to provide complete product information to support distributors ecommerce systems.
• Instituted procedures to ensure that information provided was meeting customer expectations and supporting their sales efforts (GDSN).
• Led effort to upgrade product labeling capabilities to support major customers’ requirements to support product traceability information (GS1-128 labeling).

Plano, TX

• Oversight for leveraging technology to assist in driving change, grow the business and sustain revenue streams. Develop system solutions to marketing, merchandising, supply chain and management reporting issues.
• Managed strategy and deployment of new Customer Relationship Management (CRM) program to meet the needs of merged PepsiCo Foodservice and Vending Sales organization in less than 90 days
• Provided guidance to technology teams in the development of a $3 million transaction processing system designed to improve service and increase pricing flexibility.
• Led the national foodservice business segment through dynamic growth in two years. Increased sales from $135 million to $255 million and improved account penetration by a factor of 15.

Baltimore, Maryland Area

• Responsibility for a $30 million field sales operation. Provided strategic guidance to 16 Territory Managers utilizing an entrepreneurial approach to new business development, marketing, budgeting, relationship.
• Expanded and protected the critical relationship with Daka (now part of Compass Group).
• Structured and successfully negotiated an incentive-based deal to concen¬trate field sales activities on Frito-Lay’s higher margin products. Delivered a $600,000 increase in sales within the first year.

Baltimore MD And Memphis, TN

• Charged to open new markets, expand business channels and increase revenues in two separate markets, each with unique and complex sales and customer service challenges. Increased line items and improve product.
• Distinguished by the Herman W. Lay national sales award for achieving the greatest improvement in business volume – 12% higher than any other region.
• In two separate markets, lead rollout of sales to foodservice distributors. Successfully opened all targeted distributors in both markets.
• Led aggressive marketing and relationship building efforts with key distributors. In most competitive market in the country boosted revenues from $6.9 million to $14 million in four years.

Miami/Fort Lauderdale Area

• Responsible for starting the foodservice business in South Florida.
• Built the Southern Florida market into the top-performing territory for foodservice. Drove foodservice revenues from 0 to $1.1 million and increased vending revenues 25% in less than 18 months.
• Secured major accounts including; Subway, Marriott, Carnival Cruise Lines, Dade and Broward schools. Opened all major Foodservice Distributors in the territory.

Masters, Agricultural Economics

Bachelors, Marketing

Activities and Societies: Beta Theta Pi Fraternity