David Lewis is the President of David Lewis & Associates, a leading provider of Automotive Sales, Fixed Ops, F&I, BDC and Management Training in the United States and Canada. As a speaker, trainer, and author, David has trained thousands of dealers and managers on how to enhance their customer service and profitability. He has written five industry books, including The Secrets of Inspirational Selling and The LEADERSHIP Factor. He also created the Auto Systems suite of software, which offers solutions for CRM, Desking, F&I, and Secondary Finance. He hosted Straight Talk on CBT News, where he shared his insights on the latest trends and best practices in the automotive industry. David's mission is to help dealerships achieve their sales and management goals by providing them with innovative and effective solutions. David's passion is to inspire and empower dealership personnel to reach their full potential and deliver exceptional results.