David Lim Email & Phone Number

Huntington Beach, Ca, Us

Austin, Texas, Us

Irvine, California, Us

Huntington Beach, Ca, Us

Denver, Colorado, Us

Huntington Beach, Ca, Us

Waterloo, Ontario, Ca

Toyota Racing Development (TRD) is one of the leading engine builders for Toyota Racing teams in the NASCAR circuit.Primary Responsibilities:• Designing and envisioning the UX & UI design for all internal TRD projects• Conceptualizing UI and usability design based on stakeholders’ vision• Creating low-fidelity Photoshop mocks and Axure/WPF prototypes based on the stakeholder feedback• Defined user profiles for TRD Enabler, a security app that provides various permissions per user profile for theChassis Tuner application• Created functionality requirement and business requirement documents with Business Analyst to define the Vision• Developed high-fidelity Photoshop mocks and Axure/WPF prototypes based on stakeholder feedback• Created well-defined use cases based on stakeholder requirements• Defined test cases based on use cases which were the basis for the creation of unit tests and testing automation usingMicrosoft Test Manager, TFS and Visual Studio 2013• Assisted in envisioning TRD Compare, a suite of internal software that encompasses Chassis Tuner, Timing & Scoring,Engine Tuner, Dimensions DB, OnePlan, with stakeholders.• Developing XAML and C# code for UI front-end for Chassis Tuner application• Conceptualized and prototyped the FedEx integration project• Created the TRD UX/UI Guidelines document which created a best practices standard for Windows 8.1 developmentSecondary Responsibilities:• QA testing TRD applications using Microsoft Test Manager• Created bug reports for developers• Maintained TFS queues• Assigned bug reports to developers• Assisted in updating the TRDNET Sharepoint intranet site• Created and maintained TRD graphic asset library for use in the TRD Intranet site• Created TRD & NASCAR graphic assets for stakeholder presentations

Westminster, Colorado, Us

KPA is one of the leading Automotive Marketing companies with nearly a thousand automotive dealerships on the KPA Connect CMS platform• Responsible for designing the UX & UI for the KPA Connect auto dealership CMS platform and website theme system• Oversaw all design aspect of UI and websites• Maintained over 1000 websites with the Creative Team• Redesigned the flagship Connect CMS platform• Worked with dealerships to enhance the UX experience across all products through user group sessions• Coordinated with the offshore team to ensure websites were developed according to UX/UI specifications and best practices• Coordinated with a Creative Team in building websites for clients and ensuring OEM and UX/UI standards were being met• Oversaw OEM compliance for over 30 auto manufacturers were being met on all websites• Instructed dealerships on how to maintain OEM compliance and assisting them if they are audited by OEM manufacturers

Responsible for funding over $20 million in mortgages during tenure. Responsibilities included working on the corporate website and advertising campaigns to bring traffic to the website. Created marketing strategy that included traditional mailers, e-mail campaigns and pay-per-click advertising.

Celare Software is one of the top online poker software providers which created PJ Poker, one of the first true 3D online poker games on the Internet.Primary responsibilities:• Worked on UX/UI for PJ Poker and various other online poker websites• Created graphic assets for PJ Poker• Assisted with creation of 3D assets• Created and maintained the PJ Poker website• Designed the workflows for user registration, tournaments and gameplaySecondary responsibilities:• Designed marketing assets ranging from magazine ads, banner ads, HTML e-mails and affiliate collaterals• Assisted Management in sales opportunities for licensing of the PJ Poker 3D game engine

Lathian Systems is one of the leaders in pharmaceutical presentations for physicians and clinicians. Pharmaceutical information in regards to efficacy rates and clinical data is presented in "e-details" which are highly interactive presentations using Flash Actionscript 3.0Responsibilities included creating pharmaceutical presentations (e-details) in order to educate physicians on effectiveness of new pharmaceutical products.Clients include Astra Zenica, Glaxo-Smith Kline, Lilly and Pfizer.

Star E-Media, is the leader in creating Spanish and Arabic language translations for Scholastic children CD-ROM games, which included Clifford the Big Red Dog, I-Spy and other Scholastic properties.Primary Responsibilities:• Created game assets for children’s based CD-ROM interactive games• Coordinated with other artists in creating Spanish and Arabic game assets• Ensured quality control by reviewing other artists work• Assisted in developing game release schedules with management• Created Spanish and Arabic packaging

Erogo was one of the leading billing software providers on the market. Past clients included, The Good Guys and Airtouch.Primary responsibilities:• Created iconography and UI assets for ASPFlex, billing software • Created corporate website and intranet site• Designed various marketing materials• Assisted with user workflows for ASPFlex• Created wireframe prototypes based on user storiesSecondary responsibilities:• Designed the trade show booth for use at Internet World• Assisted with QA for ASPFlex application