I designed and executed research projects (both quantitative and qualitative) for major FMCG companies across the Asia-Pacific region, leading teams comprised of researchers, fieldwork specialists, data processors and statisticians. I also managed these key client relationships, which were based in markets like China, Australia, Singapore and Thailand. My other responsibilities included training, managing and developing junior members of the research team.

I collaborated with senior consultants to develop communication strategies for marketing campaigns aimed at building brand equity and awareness with new stakeholder groups. I also contributed background research for project proposals and sales pitches directed at our diverse roster of multinational clients.

I managed the design and manufacturing process for our food processing equipment, acting as the communication gateway and primary liaison to our JV partner in Inner Mongolia. I served as the “Customer Champion”, constantly interfacing with 2nd and 3rd tier suppliers and protecting our customers' interests throughout all stages of planning, production and delivery. I also coordinated sales and marketing for the North American market, producing content for the corporate website and material for exhibitions, trade fairs and business conventions.

I was responsible for managing special events and functions (including pre-event logistics and on-site execution) at the USA Pavilion’s sponsors-only VIP Suite. I helped optimize the protocol for managing communications between our sponsor clients, event management agencies and internal departments in order to work more efficiently, hosting multiple events every single day. My personal highlight was organizing an event for my home state of California and meeting the Governator himself, Arnold Schwarzenegger.

I managed the process of getting air conditioners and dehumidifiers manufactured in China, building and improving key relationships with our key OEM and ODM supplier factories. I worked to implement development benchmarks and ensure that we not only met but exceeded design, testing and certification standards in order to maintain production schedules and deliver fully qualified products on time. This also entailed coordinating more than 100 different SKUs with the marketing, design and engineering teams, allowing us to produce more than 2 million air conditioners and dehumidifiers each year.