David Lipp Email & Phone Number

Founder of Spotlight Digital, a company that provides digital marketing solutions to businesses (Legal, Finance, and Service Based Businesses) around the world. The goal of Spotlight Digital is to help business reach their full potential, and even beyond, by leveraging, Digital Media, Paid Search (PPC), Social Media Marketing and Advertising in generating leads and driving revenue growth.• Develop digital marketing strategies and campaigns that maximizes social media opportunities for daily marketing.• Leverage knowledge of search engine optimization and social media marketing in helping clients effectively generate leads while adhering to specifications and guidelines.• Manage data analysis, trend forecasting, and strategy development to help clients in prospecting, lead generation, and the attainment of overall business sales objectives.

Co-Founder of Magnus Digital, an internet marketing firm that empowers businesses (Start-ups and Large Enterprises) around the world and across various industries by providing high-end, high-conversion digital marketing services, from brand development to lead generation, to promote the attainment of sales & marketing goals and overall business growth.• Grow and optimize clients’ paid search (PPC) and marketing campaigns through ongoing testing of keywords with Google AdWords campaigns, enabling them get top position on Google without having to wait for an SEO campaign to take hold.• Day-to-day management of paid search (PPC) and marketing campaigns• Leverage knowledge of search engine optimization and social media marketing in helping clients effectively generate leads while adhering to specifications and guidelines.• Provide real-time sales lead validation and report them to clients on an easy-to-use online dashboard.

Complex multifaceted role encompassing the development and implementation of strategies for advertising agencies using account optimizations for Google -AdWords, Bing, display ads, YouTube, and mobile platforms. • Manage $3 million quarterly portfolio and optimizing full funnel marketing strategies, using Google Ads to increase client ROI, exceed marketing KPIs, and achieving consistent growth of 10% QoQ for last two years.• Direct digital marketing campaigns throughout entire lifecycle with spend of up to $45K daily and manage 60-80 accounts while growing relationships with leading advertising agencies.• Present digital marketing plans to agencies and their prospects, communicating with internal support teams to resolve escalations and ensure all projects are completed on time and to specification.

• Consistently achieved recognition and won multiple Platinum Club award for guiding top performing campaigns with a 94% success rate in attaining/exceeding monthly sales target.• Worked directly with small business owners and marketing teams within businesses in development and implementation of digital media campaigns. • Utilized Google best practices to optimize campaign effectiveness.• Subject matter expert and team lead multiple years.

Chicago, Illinois, Us

Secured new business in accordance with specified performance targets. Built relationships nationwide with industries in need of recruiting services. Developed customized strategies and recruiting solutions for business owners, and drove sales by cold calling and building relationships with prospects remotely.

Generated sales of mortgage services and products, while providing highest levels of account management. Handled lead development, account management and customer service, with responsibility for attainment of company sales and performance goals. Coordinated closely with clients to ascertain requirements, recommend and sell services and products, resolve problems and explain options.• Received nomination for Loan Officer of the Year for being #1 producer of gross company revenue for two consecutive years.• Evaluated on a case by case basis the needs of prospective clients resulting in appropriate home loans.• Consistently exceeded sales goals by providing clients with exceptional customer service often resulting in referrals.• Nominated 2005 and 2006 “Loan Officer of the year” by being the # 1 producer of gross company commissions.• Supported management by training new employees and implementing contact management software to enhance relationships with past clients.

Education record

Business Administration