Responsible for marketing and promotion strategies for established and developing artists in Mexico such as Gera MX, Camila, Wisin & Yandel, Romeo Santos, Prince Royce, Darell, Jayrick, Sandro Malandro and others, differentiating services between artists signed locally as licenses or distributions. Development and overview of cross-functional marketing campaigns on social media, media outlets, radio, OOH and activations, executing strategy and communication with internal multifunctional teams, including international exploitation, business development, DSP´s, social media, press and television to achieve goals previously set. Creation of schemes for short-form video content for TikTok, Instagram reels and Youtube shorts, building strong relations with content generators that add value to music singles and albums. Organization of events and production supervision for live broadcasts in music releases. Follow-up and monitoring KPI´s through internal dashboards and DSP´s for Spotify, Amazon Music, Youtube and TikTok trends.

Music content strategic planning for TV Azteca, its subsidiaries and digital platforms. Point of contact with record labels, music distributors, independent artists and management offices offering their artists integrated promotion plans through TV Azteca programs, in benefit for both parties. Collaboration with special productions to bring music artists that result in an advantage over the competition. Negotiation for music licensing syncs for TV programs, sports events, Liga MX broadcasts and corporate campaigns. KPI review and monitoring in relation to TV audiences, delivering reports on goals accomplished.

Responsible for marketing and promotion strategies for Latin artists in Mexico such as Karol G, J Balvin, Alejandro Fernandez, Morat and others. Liable, of planning and executing data driven marketing strategies to meet sales targets and music chart goals in the territory. Development and overview of cross-functional marketing campaigns on social media, web browsers, media outlets, retail and OOH by leading the execution of activations with strategic partners, sponsorships and music licensing syncs with brands and VOD platforms to fulfill their needs.Maintained an in-depth relation with artists, managers, clients, partners and media outlets in project building in order to achieve their goals. Management of monthly budgets and P&L´s overview for all designated projects.

Project manager amidst the Ultimate Fighting Championship and Televisa. Leader of the marketing strategy, communications and promotion for Mexico and Latin America. Development and follow-up of cross-functional marketing campaigns OOH, social media, media outlets, with cable operators and Televisa Networks channel portfolio to drive new subscribers.Planning and overview the execution of new productions, contents, live broadcasts and campaigns to strengthen brand recognition and growth of the sport in all the region. Event support, covering UFC live events, press conferences and upfronts managing stakeholders. Working closely with athletes, agents, coaches and mixed martial arts academies to build strong strategic partnerships. Integrated coverage plans for UFC live events in the United States and Mexico linking Televisa´s main partners such as Televisa Deportes, TDN and Univision.

Responsible for the sports live TV shows, coordinating reports, information, rundowns and talent. Supervision of personnel assignment to cover sports events, special content shootings, sports brand activations and events. Recruited, trained and supervised multiple interns.

Created and managed daily rundowns for the sports live TV shows. Elaborated video highlights, translations and voice recordings for live television broadcasts. News reporter in sports events, developing content and written articles for the sports newspaper and website.Coordinated athletes and sports institutions executives as invites to the live TV shows.