Marketing head with Canada wide national responsibility for the development of Marketing and Communications strategies, including budget execution and coordination with ALL relevant stakeholders in the support of (9 business units), and in collaboration with German headquarters as well as U.S.A, North American headquarters, based on the existing company strategic goals within the framework of Corporate, Sales, Product, Industry and Regional Strategy.Responsible as well for the… Show more Marketing head with Canada wide national responsibility for the development of Marketing and Communications strategies, including budget execution and coordination with ALL relevant stakeholders in the support of (9 business units), and in collaboration with German headquarters as well as U.S.A, North American headquarters, based on the existing company strategic goals within the framework of Corporate, Sales, Product, Industry and Regional Strategy.Responsible as well for the compliance with Corporate Marketing Communications methods, processes standards and implementation. Show less

Developed and implemented a comprehensive Marketing Plan that enabled the company to grow in several new markets, increase awareness and gain additional marketshare.Development of Corporate Identity and guidelines, and executed company-wide.Complete technical and promotional literature development, design for the company.New company website which included complete design and content development. ( www.krakenautomation.com )Implementation of Salesforce CRM data… Show more Developed and implemented a comprehensive Marketing Plan that enabled the company to grow in several new markets, increase awareness and gain additional marketshare.Development of Corporate Identity and guidelines, and executed company-wide.Complete technical and promotional literature development, design for the company.New company website which included complete design and content development. ( www.krakenautomation.com )Implementation of Salesforce CRM data management system.Mass mailings to existing and potential clients on exisiting new Innovations. (HTML electronic mailers with imbedded video and click-through tracking capabilities).First Corporate overview company promotional flyer with interactive company DVD and weblink.Sales retention and development activities.Today the company boasts one of the most professional websites for an entreprenurial company of its class. www.krakenautomation.com In 2005 the company effectively launched itself as strategic marketing driven organization.In addition to Marketing management, as Business development Manager I managed several key customer accounts with further responsibilities of providing project quotations/ proposal write-ups, project management and technical sales support for the line of packaging machinery and services from Kraken Automation. I was instrumental in acquiring several new accounts which helped Kraken gain additional market share in its segment. Show less

Working within the Samuel Strapping Group and headquarters, I was responsible for establishing one single, distinct Corporate Identity guidelines program brand, for converging seven companies and their existing multi-brand identities/cultures, into one. Activities involved all areas the brand touched.Subsequent and in parallel to this initiative was also the marketing communications strategy management, development and execution for all country regions and their applicable products and… Show more Working within the Samuel Strapping Group and headquarters, I was responsible for establishing one single, distinct Corporate Identity guidelines program brand, for converging seven companies and their existing multi-brand identities/cultures, into one. Activities involved all areas the brand touched.Subsequent and in parallel to this initiative was also the marketing communications strategy management, development and execution for all country regions and their applicable products and services. Show less

Responsible for Marketing Communications strategies and activities for Siemens Low voltage Distribution and Controls Division. Industrial Automation Systems, High Voltage Industrial Systems, Power Generation Equipment, Electronic Components Division, and Telecommunications.Developed in Germany at the Global Automation headquarters, global Marketing Communications concept/programs for entry level, small Automation PLC's, HARDPRO configuration software, Automation technology for the… Show more Responsible for Marketing Communications strategies and activities for Siemens Low voltage Distribution and Controls Division. Industrial Automation Systems, High Voltage Industrial Systems, Power Generation Equipment, Electronic Components Division, and Telecommunications.Developed in Germany at the Global Automation headquarters, global Marketing Communications concept/programs for entry level, small Automation PLC's, HARDPRO configuration software, Automation technology for the Plastics industry as well as industry robust programming devices. Global campaign implemented worldwide: Direct mail, Corporate overview literature, media ads, Dusseldorf Plastics trade show. Show less