Re-positioned hotel and restaurant outlets by launching new menus, new drinks and launched bread and mushroom program has the cornerstone of the positioning. Revamped organizational chart to minimize labor expenses well maintaining authentic, warm and curated service delivery. Developed YES culture across each discipline. • Expense reductions in last 12 months of $887,000 with majority savings in kitchen, F&B and housekeeping. • Re-vamped processes and quality service delivery in all F&B outlets to ensure growth in revenue YOY target of $11m for 2019. • TripAdvisor ranking from 177 to 43 in 12 months – launched pre-arrival, post departure customized personalized email communications to all guests. Created review response processes to ensure all reviews in all channels were managed.• Restructured Event Department organizational chart, goals and processes to ensure positive revenue impact from $1.7m in 2018 to $2.1m in 2019.• CAPEX 2019 budget project enhancements of $1.2m.

Pre-Opening Project then transitioned Bernic Hotel to a TAPESTRY by HILTON.Liaison to ownership and management company on daily project management progress.Brand development: love mark, cultural brand definition and supporting movements (SOP's), style book and annual sales & marketing plan.Managed process with Design Team, IT Consultant and Project Management Teams. Work to bring the most talented team members to all open positions to deliver on "one-of-a-kind moments".Sourced all operational technology such as DAS, Apple TV, Sound System, POS, PMS, HSIA, Booking Engine, Fiber and Telephone. Ensuring a positive and productive working environment for all.

Brand development, website traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.Strategic Consulting, including business & marketing plan, sales strategy development.Directs the preparation of reports pertaining to the operation of the Branding, Sales, Revenue and Marketing Departments.Provides strategic revenue management plans within the hotel to include; rate development, establishment of group thresholds, space utilization policy, deployment strategies through the review of competitive data, demand analysis and market mix management.

Development Team Leader in branding, sales and marketing strategies, operational processes and cultural definition. Developed and rolled out Standard Operating Procedures (SOPs) for all disciplines. Coordinate all hotel financial requirements including pre-opening budgets, five-year pro-forma, and accounting software vendor. Oversee payroll service, bank accounts, local taxes, and fiscal accounting. Recruit, interview, and hire all hotel talent. Ensure comprehensive business plan to ensure smooth opening.Collaborate with hotel owners to conceptualize design of hotel’s model room and public spacesManaged Creative Agency through development of Brand Guidelines and complex positioningManage hotel complex, third party management companies and ownership/investorsHired, developed and collaborated with Creative Director in launch of Art ProgramCo-directed in development of Catering and Event strategies

Launch of new US Brand for London based companyDevelopment of Culture Standards and SOP'sLed transition from W Hotel to St Giles flagRollout of rewards and recognition program for St GilesManage FFE and plan renovation for 2011Create Style and Ambiance StandardsDevelop and approved all financial guidelines, budgets and forecastsImplemented Guest Survey Program, Revenue Management Systems and installed new PMSCoordinated Sales, Marketing and Branding Strategies with PR, Sales, Events and Marketing Teams

Opening GM for Luxury Hotel and ResidencesManage all disciplines and pre-opening checklistDirect Public Relations on brand positioning and market introductionCreate Marketing Plan and Proforma for 2010

Retooled and branded Rooftop Lounge to WET - rolled out 5 days a week Entertainment ProgrammingDay to day operations and finance responsibilityCommunicated weekly with ownership and management company on progress of operationsCosmetic spruce up of restaurant and room product and image adjustment

Managed hotel pre opening of 229 rooms and suites in Times Square and acted as liasion between management company and ownership. Successfully opened hotel in January of 2007. Handled day to day responsibilities such as brand management, marketing, sales and operations.

We represented select group of Upscale and Luxury Hotels in the Caribbean called the Elegant Hotels Group - Tamarind Cove, Colony Club, Turtle Beach, The House and Crystal Cove. We handled direct sales, advertising and marketing in the Tour Operator, Travel Agents and Direct markets.

Re-tooled and repositioned brand and marketing plan for boutique hotel with 124 rooms and suites.

Managed operations, sales and marketing