• Manage North American Lip portfolio and Trend Collections from conception to development• Craft highly visual decks to present vision and business cases to local and global leaders • Analyze cosmetic market and track trends to maintain market awareness and support future launches• Lead cross-functional and international teams in weekly meetings through product development and launch cycle• Makeup application and concept creation for displays, ecommerce, and packaging photoshoots

• Manage Fast Beauty Collections from conception to development, while forming structures to shorten lead time• Craft highly visual decks to present vision and business cases to SVP of Marketing and President • Analyze cosmetic market and track trends to maintain market awareness and support future launches• Lead cross-functional and international teams through weekly meetings and launch dossiers through product launch cycles• Assist in makeup application and concept creation for displays, ecommerce, and packaging photoshoots• Developed and presented the business case for expanding Men Expert brand to the US Market

• Developed product briefs for eye category launches and presented to Director and VP of Global Marketing • Communicated daily with cross-functional and international teams through meetings and emails to support product launches• Established product claims through market analysis and backing of claims team• Assisted in meeting preparation

• Performed custom makeovers and personalized consultations• Aided and educated clients on cross-category product selection• Deepened understanding of consumer needs, experience, and product knowledge

• Developed a marketing plan for a client launch• Compounded fragrance oils and assisted in applications lab