1. Develop a marketing programs plan, which covers strategy, activities and budget 2. Hire and manage marketing programs professionals to execute all activities 3. Actively participate in the development of the company’s positioning and key marketing messages 4. Work closely with the product development team to identify new products and will be responsible for leading global marketing and communication strategy 5. Conduct and specify marketing requirements for market and customer research 6. Identify opportunities and develop information to define markets, market potential, competition and product requirements that are the key to success