Junior Market Manager - Psi
Courbevoie, Île-De-France, France
Junior Market Manager @IDEMIA PSI for Passport & Driving Licence MarketsMy job was to define the vision and the strategy on IDEMIA's offers, monitor the profitability, drive and boost unique selling points. It encompasses competition analysis, identification of unique selling points, provision of market needs to product management, and elaboration of marketing plans together with operational marketing.Role & Responsabilities:Analyze/research the market (drivers, size, trends, segmentations, competition analysis and battlecards,…)Define the strategy for Idemia on its market- Language, vision, differentiators, make or buy, partners, M&A…- Rally organization to strategyBuild and promote the offer- Provide market inputs for roadmaps and priorities- Define preferred suppliers / partners- Provide marketing content to promote the offer, our differentiators and customer's benefits- Review and integrate product presentation into offer presentationDefine Go-to Market- Define business model(s) and recommended pricing- Draft demo scenariosAccompany the Sales- Review the pipeline of opportunities & support on strategy- Elaborate sales training materials, review product material- Participate to customer meetings (pre-sales)- Drive post-mortems- Monitor revenue, margin, MS evolution related to its offer